MARKETING/SOCIAL MEDIA

Belk taps Accenture to help deliver seamless multichannel experience

BY Marianne Wilson

New York — Accenture has been selected by Belk, the largest family-owned and -operated department store company in the United States, to help the retailer deliver a seamless experience to customers across all shopping channels – in-store, online and mobile – as part of its omnichannel transformation initiative. Financial terms of the agreement were not disclosed.

Under the agreement, Accenture will help Belk ensure that products in both stores and warehouses appear available whether the customer is shopping online or in-store, reducing the possibility that a sale is missed because the product appears to be out of stock in a specific location.

The program will also include planning the implementation of a new digital platform, improving the customer experience on belk.com, growing the retailer’s customer analytics capability and integrating its operations to help it operate consistently across multiple shopping channels.

“Customers have many ways to choose to shop with us, and this project helps us ensure our brand, our service and our fashion assortments are reflected across all channels,” said John R. Belk, president and COO, Belk. “We selected Accenture because of their multichannel retail experience and ability to offer us additional specialized resources and capabilities. This collaboration will help us deliver these new features faster and at a lower cost than we could have achieved alone.”

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MARKETING/SOCIAL MEDIA

Store designer/marketing expert Marc Gobe dies at 68

BY Marianne Wilson

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New York — Marc Gobé, an award-winning store designer and marketing and branding expert, passed away Friday in New York, of a brain tumor. He was 68.

He and Joel Desgrippes founded the design consultancy, Desgrippes Gobe in 1971, with offices in Chicago and Paris. By the 1990s, the two were active in the strategic brand storytelling aspects of retailing. In 2007, Gobe founded the consulting firm Emotional Branding.

Gobe wrote books and was a frequent speaker at industry events, offering his thoughtful take on commercial and cultural trends and how they can be translated into branding and design strategies

There will be memorial services on Thursday morning in Manhattan, at the Church of the Blessed Sacrament. A celebration of his life will take place in La Baule, France, in February.

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MARKETING/SOCIAL MEDIA

Raley’s selects social commerce solution from Revionics

BY Marianne Wilson

Austin, Texas — Raley’s Family of Fine Stores has selected Revionics’ social commerce solution to power a measurable social media rewards program called Extra Friendzy.

“We are continually evaluating and adopting innovative ways to improve our marketing and customer loyalty efforts,” said Tom Hutchison, director marketing, CRM and analytics for Raley’s, which operates 128 supermarkets. “Our Extra Friendzy program powered by Revionics Social Commerce solution leverages the powerful social media channel to keep our customers engaged, excited and motivated to shop. In addition, this effort will help grow our social media advocates and referrals, drive more in-store traffic and help draw members to our loyalty program.”

The solution will provide Raley’s customers in Northern California and Nevada with compelling, time sensitive and limited-quantity offers through social media channels, such as Facebook, to help fuel social advocates, strengthen customer engagement, drive in-store traffic and draw consumers to Raley’s customer rewards program – Something Extra, according to Revionics. It also will ensure offers are optimized across online, mobile and in-store channels.

Raley’s operates 128 stores in northern California and Nevada under the Raley’s, Bel Air, Nob Hill Foods and Food Source banners.

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