MARKETING/SOCIAL MEDIA

Ben & Jerry’s launches omnichannel food truck promo in NYC, Portland

BY Dan Berthiaume

Burlington, Vt. – Ben & Jerry’s Scoop Truck is launching a month-long tour in New York City July 1-28 and in Portland, Oregon, July 1-29, giving away free ice cream scoops in an omnichannel promotion. Customers can follow the trucks on Twitter to see where they are located and also send tweets to win direct delivery of free ice cream.

In addition, the promotion features official Ben & Jerry’s storytellers. Each truck will have a storyteller travel with it to tell customers stories of how flavors were developed. Each storyteller will also maintain an online blog and accept customer recommendations on where their truck should visit.

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MARKETING/SOCIAL MEDIA

Survey: Dining out big part of summer plans

BY Dan Berthiaume

Austin, Texas – Dining out appears to be a big part of consumers’ summer plans. According to two recent surveys of more than 1,000 adults conducted by digital offers provider RetailMeNot, respondents estimate on average they will eat out nearly every day of the week (six days) and likely nine times a week during vacation.

When it comes to dining out, survey respondents prefer a buy one, get one free entree deal (35%) or a discount (such as 10% off) on their entire purchase (31%). Fewer see as much value in a free appetizer or dessert (7%) or drink specials (6%). Among 2014 summer vacationers, the top foods that survey respondents plan to eat during their summer vacation are burgers (76%), pizza (74%) and sandwiches (64%).

In addition, the vast majority of respondents have eaten at a fast food (87%) or fast-casual (67%) restaurant during a month’s time frame.

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News

DealsPlus redesigns site

BY Dan Berthiaume

Campbell, Calif. – Social shopping site DealsPlus.com has overhauled its site. Starting July 1, DealsPlus users will be able to create, curate and share their own "collections" of products.

Collections make it easy for users to find ideas from like-minded members of the community. For example, users looking for summer home decor inspiration can now "admire" the Summer Home collection and find targeted online deals. As part of the new release DealsPlus will begin working with celebrity and expert collection curators.

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