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Bergen to continue as CEO of Bon-Ton

BY CSA STAFF

YORK, Pa. Bon-Ton announced that its board of directors unanimously agreed to ask Byron Bergren to continue in his role as president and CEO. Bergren’s contract was amended to stipulate he would continue to serve as president and CEO through Jan. 31, 2011 and would serve in an important role to be determined by the board of directors from Feb. 1, 2011 through Feb. 5, 2012.

Tim Grumbacher, executive chairman of the board of directors, commented, “We are very pleased that Bud has accepted the Board’s request to continue in his role as president and CEO. Bud’s vision, leadership and execution continue to guide us through the challenging times we are facing in this very difficult retail environment. We look forward to Bud’s ongoing contributions as we position our company for future growth and profitability.”

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Limited Brands names president of La Senza

BY CSA STAFF

COLUMBUS, Ohio Limited Brands, parent company of La Senza, announced the appointment of Joanne Nemeroff as president of La Senza.

“We’re committed to our Canadian operations and international expansion. Joanne is a results-driven leader with a successful history in retail that will serve us well in our continued growth of the La Senza brand,” said Leslie Wexner, chairman of the board and CEO of Limited Brands.

Nemeroff joins La Senza from her position as group VP of Aldo where she was responsible for their Spring, Globo and Feet First brands. With more than 30 years in the business, her previous leadership and retail experience include leading Canadian retailers Reitman’s and T. Eaton, as well as global brand expansion.

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Sears unveils new tag line

BY CSA STAFF

HOFFMAN ESTATES, Ill. Sears has introduced a new tag line, “Sears. Life. Well spent,” to convey the idea that it offers its customers the products and services to help them build a better life, even in a down economy.

“Consumers today know it’s about more than low prices. Price is important, but it’s also about earning our customer’s trust – that what you buy is going to last and bring a measure of happiness to your life,” said Don Hamblen, VP, chief marketing officer, Sears. “‘Life. Well spent.’ voices that optimism that Sears has by enriching our customers’ lives. We’re constantly examining every level of our brand experience so that our customers will not only find what they want at prices they expect, but also with the confidence in knowing it doesn’t stop there.”

In addition to the new tag line, Sears is unveiling a seasonal campaign to run in conjunction with its popular and successful Blue Appliance Crew work. This new campaign for Sears’ soft lines appeals to the notion that conspicuous consumption is out of sync with today’s world. Sears is tapping into the belief that fashion doesn’t have to come at the expense of living well.

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