OPERATIONS

Best Buy Canada combats showroomers

BY Dan Berthiaume

Richfield, Minn. — Best Buy Canada is attempting to combat showrooming in its stores with the 360pi 360mobile solution. The solution provides real-time data on competitors’ pricing to Best Buy Canada store associates, allowing them to better anticipate and respond to customer requests for discounts.

“The entire buying process has changed, from where customers do their research to where they’re influenced to where, when and how they ultimately buy,” said Sean Wilson, VP merchandising operations, Best Buy Canada. “360mobile gives our retail associates the information they need to better address customer questions and concerns, and lets prospective customers make an informed decision while in the store, effectively turning showroomers into buyers.”

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OPERATIONS

Toys ‘R’ Us launches branded gift cards in China

BY Staff Writer

Wayne, N.J. — Toys “R” Us announced that it has introduced its own gift card program in its stores throughout China. Gift cards are now available for purchase in its 41 locations, and can be redeemed in any Toys “R” Us store in the country.

“We continue to look for ways to make shopping with Toys “R” Us more convenient for our customers throughout China,” said Mark Murphy, managing director, Toys “R” Us, China. “Offering gift cards provides the opportunity to let the recipient choose their own special gift, whether they’re celebrating a birthday, the New Year, Children’s Day, a successful semester at school or welcoming a new baby.”

In October 2011, Toys “R” Us, Inc. acquired the majority stake in its business in Greater China and Southeast Asia from Fung Retailing. With this agreement, the existing Toys “R” Us licensed operations in this region became 70% majority owned and controlled by Toys “R” Us, Inc. and 30% owned by Fung Retailing.

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News

Anna’s Linens optimizes site for mobile

BY Dan Berthiaume

Costa Mesa, Calif. — Anna’s Linens is optimizing its e-commerce site for mobile device users. The retailer says nearly one-third of its online traffic originates from mobile devices, prompting the move.

Mobile site customers can browse and access the same offers and merchandise assortments found on AnnasLinens.com, as well as manage their accounts, review order histories and find store locations. Users can also share preferred products via social media sites such as Pinterest, Facebook and Twitter. Anna’s Linens is taking an omni-channel approach, allowing customers to apply store and online coupons to the mobile shopping site and automatically transferring anything saved in a personal mobile cart to the e-commerce site, and vice versa.

“This launch was long anticipated,” said Steven Strickland, VP marketing and e-commerce at Anna’s Linens. “Considering 30% of the traffic to our e-commerce site came from a mobile device, we knew creating a more user-friendly mobile site was a top priority. The debut of our mobile site has quickly been embraced by our customers, as it provides them with a seamless shopping experience from any location.”

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