MARKETING/SOCIAL MEDIA

Best Buy Canada to Open Mobile Stores

BY CSA STAFF

Burnaby, British Columbia Best Buy Canada Ltd. on Monday announced that it will launch a new stand-alone shopping experience in shopping centers across Canada. The new Best Buy Mobile format will sell mobile phones, plans, accessories and related items.

The first stores will be constructed in the greater Toronto area and are slated to open before the 2008 holiday season.

“The mobile-phone business in Canada is significantly underdeveloped,” said Phil Johnston, director, Wireless Solutions, Best Buy Canada Ltd. “Best Buy believes there is a genuine need for a new solution in the wireless space and that we have the retail experience and expertise to deliver a new and unique choice to Canadian mobile customers.”

Best Buy Mobile expansion plans also include upgrading the mobile sections of select Best Buy stores across Canada for the Best Buy Mobile “store-within-a-store” concept. This new department in Best Buy’s current retail stores will offer more selection and have dedicated team members.

Best Buy Mobile standalone stores will average approximately 1,800 sq. ft., while the in-store concept will be located near the current wireless section and feature approximately 800 sq. ft. of display space.

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Target promotes Francis to chief marketer

BY CSA STAFF

MINNEAPOLIS Target has promoted Michael Francis, evp of marketing to evp and chief marketing officer.

As evp and chief marketing officer, Francis is responsible for all marketing functions, as well as strategy and research, community relations and Target.com.

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Kohl’s expands Casa Cristina collection with three new bedding lines

BY CSA STAFF

LOS ANGELES and MENOMONEE FALLS, Wis. Cristina Saralegui’s Casa Cristina line at Kohl’s will expand to include a new line of three bedding collections for the fall, available in stores and on Kohls.com.

The Tesoro, Talavera Blue and Paz collections in stores now, are the latest additions to the Casa Cristina line of home furnishings at Kohl’s, which includes tableware, home accents, kitchen textiles and bath collections.

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