MARKETING/SOCIAL MEDIA

Best Buy to launch in-store video game trade-in this summer

BY CSA STAFF

Minneapolis Best Buy Co. said Tuesday it will launch a trade-in program for video games this summer at its stores nationwide, similar to one run online that offers gift cards in exchange for used games.

The cards can be used on anything in the store, including other used games. Best Buy said prices offered for in-store trade-ins will match prices shown online. There will also be interactive touchscreens that show new gaming releases, trailers and descriptions.

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Let the sunshine …

BY CSA STAFF

Purveyors of private brands like to talk about how their products are as good as or better than the national brand equivalents. Well, in the case of Target’s Up & Up brand sunscreen it has corroboration for such a claim from the July issue of Consumer Reports. The magazine examined various sunscreens and found Up & Up Sport in SPF 30 to have the highest ranking as well as one of the cost per ounce. Other brands in the order of their ranking included Walgreens, Banana Boat, Aveeno, Coppertone, No-Ad, Neutrogena, Badger, La Roche-Posay, Avon and Burt’s Bees.

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CFDA honors fashion’s best

BY CSA STAFF

NEW YORK The Council of Fashion Designers of America honored Marc Jacobs as womenswear designer of the year as wll as Marcus Wainwright and David Neville for Rag & Bone as the menswear designer of the year at its annual awards ceremony.

Other honors went to Alexander Wang, Michael Kors and the late Alexander McQueen.

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