MARKETING/SOCIAL MEDIA

Best Buy Names Brand Ambassador

BY CSA STAFF

Minneapolis Best Buy announced an exclusive agreement with Chicago Fire soccer star, Cuauhtemoc Blanco, to become the electronics retailer’s first brand ambassador. Blanco, 35, will promote Best Buy’s new emphasis on the Hispanic shopping experience in the United States and will work closely with the retailer’s 45 stores in the Chicago market to encourage learning through technology.

The soccer star came to Chicago Fire in 2007 after playing in the Mexican First League Division for 15 years. Earlier this year, Best Buy and Chicago Fire agreed to a three-year sponsorship, which made Best Buy the presenting sponsor and first jersey sponsor of Chicago Fire, beginning this season.

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Wal-Mart to sell earth-friendly CDs

BY CSA STAFF

SANTA MONICA, Calif. As part of Wal-Mart’s “Earth Month” the company is selling more than 20 Universal Music Group titles that come with special earth-friendly inserts. The inserts are made with special seed paper and, according to the companies, can actually bloom into wildflowers.

The inserts, in addition to being good for the environment, also offer consumers three free digital downloads from Universal Music. Universal also said that a number of its new CDs will be packaged in third-party certified, renewable recycled board and recyclable paper.

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ODP urges rejection of Levan nominees

BY CSA STAFF

DELRAY BEACH, Fla. Office Depot is continuing to urge its shareholders to reject dissident nominees and elect the company’s nominees to its board of directors at its annual shareholders meeting this April.

In a proxy statement sent to investors, Office Depot said that Alan Levan’s proposed nominees would do little to help improve shareholder value. According to the statement, Levan’s company, Levitt Corp. has seen its share price fall about 93% over the past three years and that its subsidiary, Levitt and Sons, is in bankruptcy. Office Depot also noted that BankAtlantic, of which Levan is chairman and ceo and one of his nominees, is president of real estate, construction and development, share price has dropped approximately 75% over the past three years.

Office Depot also cited news reports that commented on Levan’s failing business ventures, as well as others that said that his nominees are not qualified to serve on Office Depot’s board of directors.

The company pointed out nominee Mark Begelman’s experience with Mars Music, a company he founded in 1997 that went bankrupt in 2002. According to Office Depot, many news reports attributed this failure to a flawed business strategy.

According to Office Depot, when Levan’s other nominee, Martin Hanaka served as chairman of Sports Authority from 1998 to 2003, the company saw its price fall by about 13%.

Office Depot stressed that its directors best understand the company and are well-suited to help the company grow.

“We strongly believe that removing two of the most experienced retailing executives from our board, including our current ceo who is driving the implementation of our strategic turnaround plan, would be highly disruptive, could delay the implementation of internal and external initiatives and could damage prospects for a successful turnaround,” Office Depot said in the proxy statement.

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