MARKETING/SOCIAL MEDIA

Best Buy to Open In-Store Music Centers

BY CSA STAFF

Minneapolis Best Buy Co. Inc. will announce Tuesday that it plans to open as many as 85 music centers inside its stores by the end of the year and could add even more locations in the future, according to The Associated Press.

The in-store centers will use about 2,500 sq. ft. of retail space and feature approximately 1,000 different products with well-known brand names such as Fender, Gibson, Drum Workshop and Roland.

“We’re not just extending the shelf space in the store, we’re creating a designated area specifically for this experience,” Kevin Balon, the company’s VP of musical instruments, told The Associated Press. “And we’re trying to create an authentic and genuine musical instrument store look and feel inside of Best Buy.”

Best Buy’s selection will include everything from accessories — picks, sheet music and cases — to high-end basses, guitars, keyboards and DJ equipment. Instruments will be housed in separate rooms, according to the report. The company also plans to offer group music lessons.

To date, 10 sites are already open, including five in California, two in Illinois and two in Minnesota.

A selection of the offerings will also be available online in early August.

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Blockbuster tests Movielink service

BY CSA STAFF

DALLAS Blockbuster has integrated its Movielink video-download service, which it bought a year ago and has asked 500 customers to test the program.

According to reports, the testers were selected from Blockbuster’s Total Access members as a way to thank them for their business and to learn where they thought the new service might need to be improved.

The formal launch of the Movielink service is expected to take place sometime in August. Blockbuster will charge $2 and up for each movie rental and $8 and up for each movie purchase.

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Study: Sporting goods sales up 4% in ’07

BY CSA STAFF

PORT WASHINGTON, N.Y. Worldwide sales of sports equipment, apparel, and footwear increased a healthy 4% to $278.4 billion in 2007 according to a new report from The NPD Group.

According to the report the Unites States’ share of the market decreased from 40% to 36% mostly due to weakness in the dollar. Conversely, Europe increased its market share based on the strength of the Euro and in spite of slow sales growth in Europe, which were up 2%. 

Despite its slowing economy, the United States posted the highest growth rate among the top six developed countries, showing a 3% gain in the sports market.

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