REAL ESTATE

Best Buy opens five appliance outlets

BY CSA STAFF

Hoping to bolster sales across its home appliance category, Best Buy opened five outlet locations dedicated to major appliances.

The outlet stores are located in San Antonio and Famers Branch, Texas, Raleigh, N.C., Newark, Del., and Moreno Valley, Calif. All five locations opened this month, according to The Dallas News.

The new outlets complement Best Buy’s major appliance business — a category that got a boost a couple years ago with the rollout of upscale Pacific Sales Kitchen & Home departments in 100 stores. These destinations feature kitchen and laundry appliances and bath fixtures, The Dallas News said.

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REAL ESTATE

LinkedIn expert to lead workshop at SPECS 2017

BY Katherine Boccaccio

For more than half a century, Chain Store Age’s annual SPECS conference has delivered one of the retail industry’s most important and impactful events.

The 2017 event, to be held March 12-14 at the Gaylord Palms, Kissimmee, Florida, will cover a wide range of emerging and evolving issues, focusing on must-see innovations and essential information about trends, topics and technologies that will be impacting the industry for many years to come.

One of the 2017 conference highlights will be a session on how to leverage LinkedIn, led by Brandon Chesnutt, director, digital and development at Identity, a Bingham Farms, Michigan-based integrated public relations firm. Chesnutt has served as social media counsel and delivered award-winning work on behalf of leading consumer brands and large corporations, including Verizon Wireless, Verizon Enterprise Solutions, ADESA, and Kelly Services.

Brandon’s session, which will be held twice for maximum attendance, will discuss how to maximize the power and utility and connectivity of LinkedIn: how to effectively utilize it as a platform for company connections and recruitment, and how to use it to properly market yourself. From executives looking to build their brand and increase visibility, to marketing managers and sales professionals aiming toward enhanced networking potential and an improved ability to generate leads, LinkedIn is the most important tool in the social media toolbox.

Attendees will come away from the session with an understanding of how to cultivate an effective LinkedIn presence that leverages several different types of content – and an appreciation for the importance of evolving and refining that content over time.

To register for SPECS, click here.

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REAL ESTATE

Big new entertainment attraction headed to nation’s largest mall

BY CSA STAFF

Mall of America is upping its entertainment quotient with a 40,000-sq.-ft. arcade imported from India.

Called Smaaash, and co-founded by an entrepreneur from India, the attraction includes a multilevel go-cart track, virtual reality and video games and a restaurant and bar, the Star Tribune reported.

The venture represents one of the largest investments ever made by a company inside the mal, the report said, and means that the mall’s fourth floor — its top and least-visited floor, which has seen many ventures come and go — is fully leased for the first time in years.

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