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Best Buy selects Brightstar to streamline reverse supply chain for mobile devices

BY Staff Writer

Chicago — Brightstar Corp., a global provider of diversified solutions for the wireless device industry, announced that the company has been selected by Best Buy Co. to manage the retailer’s entire inventory of returned mobile devices in the U.S.

Brightstar has worked with Best Buy in the U.S. since 2009, providing technology, product and direct-to-consumer delivery services for the retailer’s mobile device category. Through the new partnership, Brightstar will consolidate and optimize Best Buy’s multiple device return channels, significantly improving efficiency and reducing costs. Best Buy will also leverage Brightstar’s domestic and global distribution channels to improve device resale values in secondary markets, thus offering customers attractive trade-in opportunities to upgrade to the newer product models and technologies.

Brightstar will manage the receipt, sorting, triage, repair, refurbishing and repackaging of mobile phones that come back to Best Buy through its various service programs as well as via general returns and exchanges.

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Walgreens sings merchandising tune with Taylor Swift

BY CSA STAFF

DEERFIELD, Ill. — Walgreens on Monday announced the launch of the "Taylor Swift Store at Walgreens," which will market a wide array of products from the six-time Grammy winner’s branded merchandise line. Walgreens and select Duane Reade locations will provide a comprehensive, in-store selection of Taylor Swift music and merchandise.

The items will be available for purchase chain wide beginning the week of Oct. 8. The Taylor Swift-branded merchandise will incorporate artwork from her soon to be released album, "Red."

"Our relationship with Taylor provides customers with convenient access to her broad range of merchandise enabling them to show their support for her," stated Joe Magnacca, president of daily living products and solutions for Walgreens. "This unique offering is another way we are delivering on our mission to make health and happiness simpler, easier and within reach for everyone on a daily basis."

"I look forward to sharing my music and merchandise with my fans, and making it easier for them to pick up their favorite items when visiting Walgreens or Duane Reade stores," Swift said.

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Mars Chocolate unveils Easter 2013 items

BY CSA STAFF

HACKETTSTOWN, N.J. — Mars Chocolate already may have unveiled its lineup of new treats for Halloween, Valentine’s Day, as well as the winter holiday season, but the company announced new items that will be added to its Easter 2013 lineup.

The new Easter 2013 lineup includes:

  • Snickers Peanut Butter Squared minis;

  • Dove Silky Smooth white chocolate eggs;

  • Twix minis filled eggs;

  • M&M’s milk chocolate Fun Size filled gift box;

  • Snickers Eggs 2-To-Go;

  • Snickers Peanut Butter Eggs 2-To-Go;

  • Dove Silky Smooth white chocolate bunny;

  • Mixed singles Easter floor stand: Chock full of Snickers, Snickers Peanut Butter and Milky Way Brand Simply Caramel — all in Easter egg and bunny shapes — this convenient display is a one-stop-shop for snacks and basket fillers.

The new Easter products carry a suggested retail price range of 60 cents to $3.99.

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