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Best Buy signs data warehouse agreement with Teradata

BY CSA STAFF

Dayton, Ohio Teradata Corp. announced that it has completed a data warehouse expansion agreement with Best Buy Co. The retailer leverages the supplier’s enterprise data warehouse (EDW) to provide business insight to its many users across a variety of business processes.

With this new extension to its database-driven business intelligence platform, Best Buy will have the ability to further bring together customer and product insights gathered from across its value chain.

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Smoke less, smell better

BY CSA STAFF

All this month Target is promoting an initiative called Celebrate Smoke-free designed to promote the benefits of not smoking while helping customer and employees choose a strategy to quit that suits their needs and lifestyle. Target hasn’t sold cigarettes in its stores since 1996.

The retailer does offer a wide assortment of stop-smoking aids and is giving those items greater visibility to Target Pharmacy and Target Clinic healthcare professionals who can offer support, smoking-cessation materials and advice. The month-long campaign is promoted with in-store signing, informational brochures and features in the weekly ad and at Target.com. The program coincides with the American Cancer Society’s 2010 Great American Smokeout on Nov.18. The Great American Smokeout is now in its 35th year.

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Art Van Furniture names SVP marketing

BY CSA STAFF

WARREN, Mich. Art Van Elslander, founder and chairman of Art Van Furniture has appointed Diana Sikes as SVP marketing and public relations of Michigan’s largest furniture retailer. In her new position, Sikes will oversee and direct all aspects of advertising, internet, community relations and public relations activities.

Sikes’ retail marketing experience includes work with D.O.C, Weight Watchers, Hansons and numerous healthcare clients. 

 

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