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Best Buy Sued $54 Million for Lost Laptop

BY CSA STAFF

A woman is suing Best Buy for $54 million because she claims the consumer-electronics retailer lost her laptop while it was in for repairs and tried to cover up its disappearance.

“It’s a ridiculous number,” admitted Raelyn Campbell, 37, of the $54 million figure. “I had to come up with a number that was significant enough that might force them to pay attention to me.”

In her lawsuit filed Nov. 16 in Washington Superior Court, Campbell also claims the Richfield-based company failed to immediately notify her of the possibility of identity theft. She wants Best Buy Co. Inc. to change its practices and ensure customer privacy protection in the future. She is seeking punitive damages, plus the cost of her computer and expenses for identity-theft protection.

A Best Buy spokeswoman said the company already gave Campbell $1,110.35 for the cost of the laptop and warranty, as well as a $500 gift card for her inconvenience.

“We’ve done what we can to try to learn what went wrong,” Best Buy spokeswoman Nissa French said in an e-mail to The Associated Press. “We’re obviously embarrassed and disappointed that we were unable to resolve this customer’s issue. We’ve tried to resolve this dispute and feel badly that it escalated to a lawsuit.”

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CBS Consumer Products reports exec hires

BY CSA STAFF

LOS ANGELES Keith Lowenadler and PJ Pierce have joined CBS Consumer Products, as vp of creative and director of licensing, respectively.

Lowenadler had previously been creative director, packaging and advertising of packaged foods and theme parks at Sesame Workshop. Before that, he held various positions at ABC Cable Networks Group, Fox Family Worldwide and Disney Consumer Products.

Previously, Pierce oversaw the growth of the global licensing division for the JLO by Jennifer Lopez brand at Sweetface Fashion Company. He also spent several years working in public relations at Edelman and Hill and Knowlton.

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CEA debuts new wireless training program

BY CSA STAFF

ARLINGTON, Va. The Consumer Electronics Association today introduced a new wireless certification program for wireless retail stores.

According to CEA, the new training program, available at www.CEknowhow.com, teaches consumer electronics sales associates the latest wireless technologies, as well as key product features, accessories, plans, subscriptions and any extras the consumer might need to complete their solution. CEA added that the training module uses an interactive format that is more conducive for delivery on the retail sales floor.

With more choices than ever in wireless handsets, subscriptions and data services, shopping for a new device can be an overwhelming experience for the average consumer, said Kara Dickerson, CEAs director of strategic relationships. When retail sales professionals know and understand the features that theyre selling, customer satisfaction increases and product returns are reduced. CEAs Wireless Certification Program provides a solid foundation of knowledge that will benefit all wireless retailers and their teams. 

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