MARKETING/SOCIAL MEDIA

Best Buy Testing Free E-Waste Recycling Program

BY CSA STAFF

San Francisco Best Buy Co. is testing a free program that will offer consumers a way to ensure millions of old TVs, computers and other unwanted gadgets don’t poison the nation’s dumps.

The trial, expected to be announced Monday, covers 117 Best Buy stores scattered across eight states that will collect a wide variety of electronic detritus at no charge, even if the retailer didn’t originally sell the merchandise.

The pilot stores are in Best Buy’s Northern California, Minneapolis and Baltimore markets, as well as in parts of North Dakota, South Dakota, Iowa, Wisconsin, Virginia and Washington, D.C.

Depending on how the test goes, the company may expand the recycling program to all of its 922 stores in the United States.

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Target promotes Francis to chief marketer

BY CSA STAFF

MINNEAPOLIS Target has promoted Michael Francis, evp of marketing to evp and chief marketing officer.

As evp and chief marketing officer, Francis is responsible for all marketing functions, as well as strategy and research, community relations and Target.com.

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Kohl’s expands Casa Cristina collection with three new bedding lines

BY CSA STAFF

LOS ANGELES and MENOMONEE FALLS, Wis. Cristina Saralegui’s Casa Cristina line at Kohl’s will expand to include a new line of three bedding collections for the fall, available in stores and on Kohls.com.

The Tesoro, Talavera Blue and Paz collections in stores now, are the latest additions to the Casa Cristina line of home furnishings at Kohl’s, which includes tableware, home accents, kitchen textiles and bath collections.

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