STORE SPACES

Big Dogs previews new prototype

BY Marianne Wilson

Manchester, N.H. — Clothing retailer Big Dogs has opened a new prototype for future expansion. The new format has opened in three 2,400-sq.-ft. stores, in outlet shopping centers in Alabama, Missouri, and Nevada.

Big Dogs’ new look was created by ID+A Architecture and Image 4, a national visual marketing and environmental branding firm. In addition to repairing and refreshing the leased retail spaces, Image 4 finished the interiors and designed and installed fresh brand graphics. To define the merchandise areas, custom-fabricated architectural columns were wrapped in graphics of the iconic Big Dogs logo. They serve as a striking contrast to the paint and hardware treatments used throughout the stores.

To give more prominence to the trademark designs, Image 4 developed a graphic display system that displays the artwork designs on large, interchangeable panels. Not only was this solution unlike any Big Dogs had ever used, it was particularly well received because it could be created and replicated within the company’s budget and schedule.

"Big Dogs is in a growth mode nationwide and they made a serious commitment to re-launch their retail presence," said Jeff Baker, CEO of Image 4.

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OPERATIONS

Supervalu names interim president of Farm Fresh

BY Staff Writer

Minneapolis — Supervalu announced that Bill Parker has been named the interim president of Farm Fresh Food & Pharmacy, a 43- store division in the Virginia Beach/Norfolk, Va., market, effective Sept. 15.

Parker, Farm Fresh’s current senior VP merchandising, will replace Gaelo de la Fuente who became the company’s president in April 2010 and is leaving the company to pursue other interests.

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FINANCE

Brown Shoe Company acquires Sam & Libby brand

BY Staff Writer

New York — Brown Shoe Company has acquired the Sam & Libby brand and reunited it with its founders, Sam and Libby Edelman. For the last eight years, the brand was owned by The Jones Group.

“We feel very strongly that this brand belongs with Sam and Libby, the people who created it,” said Diane Sullivan, president and CEO of Brown Shoe Company. “We purchased Edelman Shoe two years ago and last month, we announced Libby’s return to Brown Shoe Company. The timing is perfect to bring the Sam & Libby brand back into the fold. The potential for the entire portfolio is exciting and certainly presents additional interesting opportunities for us to explore.”

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