STORE SPACES

Big Red Rooster integrates three agencies

BY Staff Writer

Columbus, Ohio — Big Red Rooster, a design and brand experience firm, is expanding its marketing communications and branding services through the incorporation of Integrate, Moorehead Design and The Imaginati, effective Sept. 1.

"Integrate, Moorehead Design and The Imaginati’s marketing communications, branding and advertising industry expertise will extend Big Red Rooster’s breadth of services, allowing us to better assist our clients and solve problems along every step of the customer journey," CEO Martin Beck said.

The agencies’ portfolios include advertising, branding and marketing campaigns for a wide range of clientele, including Aveda, Estee Lauder, JPMorgan Chase, Gold Toe Moretz, Gildan, Limited Brands, GBQ, OhioHealth and Piada Italian Street Food.

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STORE SPACES

McDonald’s Canada investing $1 billion in chain-wide store remodeling

BY Marianne Wilson

New York City — McDonald’s Canada is investing approximately $1 billion in an ambitious program to transform the look, feel and function of its more than 1,400 locations across the country. More than half of the stores are expected to be remodeled by yearend, with the rest completed by the end of 2012.

The restaurants are being made over to have a more contemporary and welcoming ambience. On the exterior, McDonald’s signature red mansard roof is being replaced with a more modern-looking flatter roof. Also new: an attention-grabbing “red blade” architectural element that will provide a home for the corporate logo.

The interior features bold new color palettes, with splashes of McDonald’s traditional brand hues. Notable design features include fireplaces, flat-screen televisions, stone and tile accents, as well as wood tones and colorful wall graphics.

The dining areas are being divided into separate eating areas to accommodate a range of patrons, from larger groups to individuals who want to stay and take advantage of such new amenities as free Wi-Fi.

A new front counter service platform is designed to enhance speed and service. To that same end, many locations will be updated with double-lane drive-thrus. Kitchen-layout changes and new restaurant equipment will help accelerate the company’s menu evolution and facilitate greater order customization

“This is a pivotal time for McDonald’s and we’re placing unwavering focus on transforming the face of our brand,” said John Betts, president and CEO of McDonald’s Canada. “Strong and sustained business results have put us in a unique position to make this historic investment in improving restaurant ambiance, enhancing service and supporting our continued menu evolution.”

In an article in The Canadian Press, Betts said renovated stores have already succeeded in bringing in more customers.

"The business we’ve been enjoying from our reimaged restaurants or remodeled restaurants is close to double digits," he said.

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P.F. Chang’s at La Palmera receives LEED Gold certification

BY Staff Writer

Corpus Christi, Texas — Shopping mall La Palmera said that one of its major tenants, P.F. Chang’s China Bistro, received a LEED (Leadership in Energy and Environmental Design) Gold certification, the restaurant’s first, for its location at the Corpus Christi, Texas, mall.

The 6,700-sq.-ft. restaurant incorporates LEED qualifying features including the use of recycled materials (24% of all materials) and local resources (more than 20% of all materials), and water and energy efficiencies (reduction in water consumption over 46%; use of 100% of available Energy Star qualified equipment). The restaurant is engaged in a two-year renewable energy contract that provides 50% of electricity from renewable resources.

Working closely with Aria Groups Architects and Shawmut Design & Construction, the restaurant demonstrates P.F. Chang’s commitment to environmental sustainability. Many of the green initiatives designed into this store are being implemented in other newly constructed P.F. Chang’s locations.

“P.F. Chang’s is committed to our communities and we recognize the profound impact we can make by utilizing sustainable materials in our restaurants,” said Lane Cardwell, president of P.F. Chang’s China Bistro concept. “We are proud to be recognized with LEED certification and will continue to explore environmentally-friendly design and building elements as we renovate existing spaces and expand into new communities in the future.”

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