STORE SPACES

Big Red Rooster integrates three agencies

BY Staff Writer

Columbus, Ohio — Big Red Rooster, a design and brand experience firm, is expanding its marketing communications and branding services through the incorporation of Integrate, Moorehead Design and The Imaginati, effective Sept. 1.

"Integrate, Moorehead Design and The Imaginati’s marketing communications, branding and advertising industry expertise will extend Big Red Rooster’s breadth of services, allowing us to better assist our clients and solve problems along every step of the customer journey," CEO Martin Beck said.

The agencies’ portfolios include advertising, branding and marketing campaigns for a wide range of clientele, including Aveda, Estee Lauder, JPMorgan Chase, Gold Toe Moretz, Gildan, Limited Brands, GBQ, OhioHealth and Piada Italian Street Food.

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ODP strengthens Canadian presence with new website

BY CSA STAFF

ATLANTA — Canada’s importance to the retail industry continues to grow, made evident by the recent news that Office Depot has engaged ShopVisible, a leading provider of on-demand e-commerce, social commerce, and mobile commerce solutions, to launch the retailer’s new Canadian-facing e-commerce site.

The site, which took less than 45 days to launch, according to ShopVisible, will enable Canadian customers to research, browse and shop for their office supplies. Site features include a dedicated section for environmentally-friendly products and an exclusive deals section.

The website also allows for Canadian customers to enter their e-mail address for promotions and exclusives to be sent directly to them.

“Engaging the customer is very important when putting together an effective online shopping experience,” said Shannon Wu-Lebron, director of global e-commerce, searchandising for Office Depot Canada. “We want the customers to stay involved with the site so that they know when certain promotions are available online.”

“We are thrilled with not only the customization that ShopVisible was able to provide but the speed to market as well,” continued Wu-Lebron. “Leveraging this platform will provide us with the online presence we desire in the Canadian market.”

Office Depot closed 10 stores in Canada during its second quarter, a $12 million charge that contributed to the company’s operating profits of just $3 million compared with $9 million last year.

Office Depot is one of several U.S.-based retailers, most notably Target, expanding their presence up North. Target will open its first Canadian stores in 2013.

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WinCo Foods deploys aisle411 retail navigation platform

BY Staff Writer

St. Louis — Mobile retail and navigation service aisle411 announced that WinCo Foods has deployed the aisle411 platform in its 79 stores.

With the aisle411 App, users can instantly locate products in stores down to the specific section of the aisle, manage shopping lists, share experiences with friends via social media integration, and find mobile coupons.

WinCo operates more than 79 stores and four distribution centers in the states of Washington, Idaho, Nevada, California, Oregon and Utah.

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