OPERATIONS

Big Y taps AisleBuyer for mobile shopping app

BY Staff Writer

Boston — AisleBuyer and Big Y Foods announced a partnership to provide Big Y’s customers with a mobile application for iPhone and Android devices that seeks to deliver a new level of customer service and empowerment.

Big Y has chosed AisleBuyer’s mShopto power its mobile application, allowing shoppers to scan barcodes to view and compare product and nutrition information, access customer reviews and receive personalized coupons and offers. Built on AisleBuyer’s mobile commerce platform, the feature-rich application will allow Big Y to give customers a personalized shopping experience while helping them save money on purchases.

“Big Y has always focused on creating the best possible customer experience for shoppers,” said John Schnepp, Big Y director of advertising. “The development of our mobile application brings a new level of service and convenience to our customers by leveraging devices they already take wherever they go. With the Big Y application, we can provide a more personalized experience to every customer that walks into our stores.”

Using the application, customers will be able to compile shopping lists and access a digital store locator that features hours, directions and contact information. The app will also include localized digital circulars, which provide current sale information and targeted coupons based on the nearest store location, ensuring that customers have accurate and up-to-date information for their local Big Y.

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OPERATIONS

Aaron’s CEO resigns for health reasons

BY Staff Writer

New York City — The president and CEO of Aaron’s Inc. has resigned.

Robert C. Loudermilk, the son of the company’s founder, announced his resignation Friday afternoon. In a statement, the appliance and furniture-rental company said Loudermilk was leaving due to health reasons. He also resigned from Aaron’s board of directors.

Ronald W. Allen, former chairman and CEO of Delta Air Lines, will serve as Aaron’s interim president and CEO.

Aaron’s operates more than 1,900 stores in 48 states. Last week, it reported its third-quarter earnings rose 7.1% as revenue grew in its sales and lease ownership segment.

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OPERATIONS

Ascena appoints executive VP and COO

BY Staff Writer

Suffern, N.Y. — Ascena Retail Group announced that John Sullivan has been appointed executive VP and COO.

In this newly created position, Sullivan will be responsible for information technology, distribution, and human resources information systems across all brands. Prior to joining the company, he served as executive VP and CIO for QVC.

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