REAL ESTATE

BJ’s opens new wholesale club in Massachusetts

BY Staff Writer

Northborough, Mass. — BJ’s Wholesale Club said Tuesday it has opened its newest Massachusetts Club location at Northborough Crossing 6102 Shops Way in Northborough, Mass.

The 120,000-sq-ft. store replaces a 23-year-old BJ’s Wholesale Club nearby and adds services such as a gas station, full-service delicatessen, enhanced tire center and integrated liquor shop.

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REAL ESTATE

Topshop opens in Chicago

BY Marianne Wilson

New York City — British apparel retailer Acadia Group opened its second Topshop/Topman location in the United States, a three-level store on Chicago’s North Michigan Avenue. The space, which boasts some 35,000 sq. ft. of selling space, was previously was occupied by a Borders store.

Topshop will debut its third U.S. location, in Las Vegas, in March 2012.

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REAL ESTATE

DDR announces new name, tagline and brand identity

BY Staff Writer

Beachwood, Ohio — Developers Diversified Realty Corp. announced Monday that it will officially change its name to DDR Corp., and adopt its New York Stock Exchange ticker symbol and most commonly referred identity, DDR, as its official brand name.

The company also unveiled a new logo, tagline and brand identity.

"Our new name accurately reflects the fact that we have simplified our strategy, portfolio and capital structure," said Daniel B. Hurwitz, president and CEO of DDR. "The words ‘developers’ and ‘diversified’ no longer have primary significance in our company strategy. Ground-up development of new shopping centers, while still part of our business, no longer warrants top billing in our name. Furthermore, our focus on open-air, value-oriented shopping centers renders the word ‘diversified’ inaccurate."

Included in the launch of the new brand is the tagline: "Think Retail. Create Value."

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