ECOMMERCE

Black Friday Sites Get Warning from Wal-Mart

BY CSA STAFF

Bentonville, Ark., Wal-Mart’s lawyers have an early holiday message for Web sites that post “Black Friday” ads ahead of their official release date: Don’t do it, according to a Reuters report.

Wal-Mart Stores Inc said on Friday that its lawyers have sent letters to the Web sites, saying publishing the ads before their official Nov. 19 release date violates Wal-Mart’s copyrights and other rights. Although Nov. 19 is just four days before “Black Friday,” more and more of the advertising circulars retailers put out a few days ahead of “Black Friday” have found their way to Web sites weeks in advance.

Wal-Mart has asked the Web sites not to post the ads in the past, but the ads have still been posted, said John Simley, a spokesman for the world’s largest retailer.

Designers, printers and others all have access to the “Black Friday” sale information well ahead of time as the circulars are prepared.

“We’ve made notice everywhere in the custody chain of this information that the information is confidential until it is publicly released,” Simley said.

Some of the Web sites are asking readers to contact Wal-Mart and urge the company to change is mind.

“Remember, if this is allowed to happen with one store, it can happen with them all and in the future no ads will be able to be released early,” said a posting on blackfriday.gottadeal.com, which bills itself the “Official Black Friday Deal Site.” The post includes a link to Wal-Mart’s online feedback page and also has the Wal-Mart media relations telephone number.

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NASCAR driver, Office Depot suit up for charity

BY CSA STAFF

DELRAY BEACH, Fla. The Office Depot Foundation, the independent foundation serving as the primary charitable giving arm of Office Depot is partnering with NASCAR driver Carl Edwards to raise money for City of Hope.

According to Office Depot, Edwards will  wear a specially-designed firesuit and helmet in the Subway 500 race at Martinsville Speedway on Oct. 21. Following the race, his firesuit and helmet will be auctioned online – with all proceeds going to City of Hope National Medical Center, an advanced biomedical research and treatment facility.        

“I think it’s great that Office Depot is giving me that chance to take part in this special auction,” said Carl Edwards. “As a NASCAR driver who is in front of millions of fans each week, it is so rewarding to use this opportunity to help raise funds for such an incredible cause. I hope all of my fans get involved.”

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iBiquity relaunches HD Radio learning site

BY CSA STAFF

Columbia iBiquity Digital, developer of digital HD Radio Technology, has relaunched its retail sales training Web site, www.hdradiouniversity.com, to educate retail sales people currently selling HD Radio products across the United States.

“The HD Radio category, which now includes a comprehensive listing of all HD Radio products, offers a huge new sales tool for retailers,” said Bernie Sapienza, vp of retail business development for  iBiquity Digital. “We have designed HD Radio University to be a straight forward, efficient approach to helping salespeople stay up-to-date on new products and maximize their sales. We intend to work closely with our licensee partners and retail partners, frequently updating the site according to their needs.”

According to iBiquity, the new site  covers the basics of HD Radio Technology as well as new advanced features such as the recently announced iPod iTunes Tagging for HD Radio Technology. It includes tips for bringing the features and benefits of the category to the consumer’s attention.HDRadioUniversity.com will add specific product feature details on a SKU-by-SKU basis. Further, the site will be continually updated to capture new developments in HD Radio Technology and HD Radio broadcasting.

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