ECOMMERCE

Black Friday vs. Cyber Monday 2013 — Shopper Social Sentiment

BY CSA STAFF

The holiday deals started earlier this year and all signs are pointing to a robust shopping season for retail. But what did consumers really think about Black Friday and Cyber Monday? Were they braving the lines with high spirits or counting down for discounts they could nab at home? More importantly, what were they looking for — and where?

We followed the social media chatter around this year’s holiday kick-off and are pleased to share our annual report on shopper sentiment. In this report, we compare Black Friday and Cyber Monday to uncover the driving trends for 2013, including:

  • In-store and online shopper moods
  • Volume of shopping mentions by day
  • Best sellers and comeback categories
  • Store formats that are gaining or losing favor
  • The role of price, convenience and customer service
  • And much more!

Click here for the full report.

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Linens ‘n Things ready to grow again

BY CSA STAFF

The once bankrupt and liquidated retailer Linens ‘n Things is poised for a comeback following an acquisition of the brand by Galaxy Brand Holdings.

Linens ‘n Things was a leading specialty retailer that rivaled Bed Bath & Beyond in the home goods and housewares space, at one point operating 571 stores with annual sales of $2.7 billion. However, in 2008, Lines ‘n Things filed for bankruptcy and in February 2009 the company’s assets, including inventories and real estate, were disposed of by Hilco Global, Gordon Brothers Group and other partners. The intellectual property was subsequently acquired by a joint venture including Hilco Global, Gordon Brothers Group and Infinity Lifestyle Brands, a company that specializes in revitalizing brands. Those firms operated Linens ‘n Things as an online retailer of home goods, providing a wide array of home merchandise at value-oriented prices directly to consumers.

Following Monday’s acquisition of Linens ‘n Things by Galaxy, the retailer is poised to entered a new growth phase with substantial new financial backing and indications that the brand may return to some form of physical retailing.

“Linens ‘n Things enjoys a rich history of providing consumers with a broad assortment of high-quality, value-priced home products. We plan to leverage this heritage to connect with consumers by offering Linens ‘n Things branded products, and by re-establishing the brand as a premier home destination both in-store and online,” said Abe M. Hidary, VP of corporate development at Galaxy Brand Holdings.

The acquisition appears to be occurring at an opportune time given the rebound that has occurred in home goods, a favorable demand outlook going forward and the financial backing of Galaxy. Although founded in 2011, Galaxy received an injection of capital in May of this year when private equity firm the Carlyle Group acquired a majority interest in the company. Galaxy’s other holdings include brands such as AND1, Avia and Nevados with annual retail sales of more than $700 million.

With regard to Linens ‘n Things, Hilco chairman and CEO Jeffery Hecktman said the sale to Galaxy marked another successful turnaround of a valued brand.

“We are excited for Galaxy to continue the growth the brand has experienced throughout the past few years and build upon the brand’s strong history and resonance with consumers,” Hecktman said.

“We’ve been proud stewards of the Linens ‘n Things brand for the past four years and believe that this sale takes place at an exciting time for Galaxy, which will undoubtedly have enormous success taking it to the next level,” said Kenneth S. Frieze, president of Gordon Brothers Group.

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Dogs go digital at AKC/Eukanuba event

BY CSA STAFF

Pin, share, Tweet will join sit, stay, come at the AKC/Eukanuba National Championship when Procter & Gamble introduces cutting-edge social capabilities to the top dog show.

The entire event scheduled for December 13-15 in Orlando will be live streamed which gives those who visit Live.Eukanuba.com the opportunity to virtually sit ringside. However, where things get interesting is with the addition of interactive features to the live streaming that will allow viewers to immediately chat, share, Pin, post and Tweet with the click of a button.

“We are excited to give dog enthusiasts the ability to participate in our show in a way that’s never been done before,” said Jason Taylor, communications director for P&G Pet Care. “People can track their favorite competition, breed or dog as they vie for best in show and instantly share photos or videos across their social networks. No other dog show has offered this interactive capability so we’re expecting a lot of buzz and a tremendous response.”

Throughout the course of the three-day event featuring 190 breeds and varieties more than 300 hours of video will be generated and available from any smart TV, desktop, laptop and mobile device with live streaming set to begin at 12:30 p.m. EST December 13.

“We are thrilled to expand our reach and bring the show to people across the globe,” said Michael Canalizo, AKC/Eukanuba National Championship event manager. “We are so proud to be leading our industry and offering enthusiasts the ability to share their passion for dogs, whether that’s tweeting a group winner, posting a breed competition video to a Facebook page or pinning a picture from the best in show ring. It’s truly phenomenal to see the evolution of the AKC/Eukanuba National Championship.”

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