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Blockbuster to Launch Online Video Game, Movie Rentals

BY CSA STAFF

Dallas In an upcoming pilot program, Blockbuster Inc. will offer consumers one-stop shopping for their online video game and movie rental needs. The program, which will be launched during the second quarter, will allow select Blockbuster Total Access online customers to rent video games, as well as movies, through the mail as part of their subscription plan.

Blockbuster hopes to make the offer available nationally in the second half of the year.

“With this pilot program, we’re laying the groundwork for offering Blockbuster Total Access customers easy online access to the movies and games they want, through an integrated subscription offering,” said Bob Barr, VP and general manager, blockbuster.com. “Plus, according to their plan, they’ll continue to be able to exchange their by-mail rentals both for free in-store movies, as well as half-price in-store game rentals.”

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Johnson named SVP DIY and chief marketer at Advance Auto

BY CSA STAFF

ROANOKE, Va. Advance Auto Parts announced the appointment of Greg Johnson as SVP DIY and chief marketing officer. Johnson’s responsibilities include all functions related to the DIY customer including value propositions, customer insights, sales development, market research, and related areas. He will also serve as chief marketing officer for the company and be responsible for marketing, advertising and brand development.

Prior to joining Advance, Johnson most recently served as SVP marketing, strategy and communications for Best Buy. While at Best Buy, he also served as VP consumer marketing and strategy and VP customer centricity.

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Study: Shoppers prefer Walmart for health and beauty purchases

BY CSA STAFF

COLUMBUS, OHIO The majority of shoppers shop Walmart most often for their health and beauty aid purchases, according to the January Retail Ratings Report from BIGresearch.

BIGresearch found that 33.3% of consumers surveyed chose Walmart for their health and beauty purchases, followed by Target (8.1%) and CVS (7.8%).

Walmart’s share of preference increased from 29.7% in January 2008, resulting in a Consumer Equity Index of 111.81. Second place Target’s consumer share increased, with a CEI of 127.14, while third place CVS’ CEI of 121.24 shows positive growth for the corner druggist as well. (*CEI measures growth in share of customer preference year-over-year. An index of 100 is flat, while an index of 105 indicates 5% growth.)

“Price continues to be the driving force behind where consumers shop for staples such as medications and shampoos,” said Pam Goodfellow, senior analyst for BIGresearch. “For instance, we know that practical, budget-bound shoppers who switched their store for prescription drugs in the past year did so primarily based on high prices and the lack of a $4 generic program.”

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