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Bloomberg: Home Depot cutting health benefits for 20,000 part-timers

BY Dan Berthiaume

Atlanta – The Home Depot, Inc. is reportedly going to stop providing health care benefits to part-time employees working less than 30 hours per week. According to Bloomberg, starting next month the retailer will send about 20,000 part-time employees to purchase their own insurance on government-sponsored healthcare exchanges that will be created under the guidelines of the Affordable Care Act.

Home Depot executives are quoted in the Bloomberg article as saying part-time employees will still be offered dental, vision, critical illness, disability and back-up dependent care benefits. The retailer said whether part-time employees wind up paying more or less for heatlh care will depend on what coverage they purchase, but full-time employees will pay more next year due to rising costs.

Trader Joe’s recently announced it will stop providing health benefits to part-time employees as of January 2014, although the retailer is offering them a $500 stipend to help purchase new benefits on the exchanges.

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QVC promotes exec to SVP, IT global services

BY Dan Berthiaume

West Chester, Pa. – QVC has promoted John Cowan to the position of senior VP, information technology global services. Cowan was most recently VP global systems & initiatives.

Since joining in QVC in 1994, Cowan has held positions of increasing responsibility, including VP, business strategy and technology integration, and VP of business technology. He also played a key role in the start-up of QVC in Germany and Japan, and recently assisted QVC Italy in deploying a new systems release in September 2012.

“As QVC continues to grow and evolve globally, it is important that we effectively leverage our resources at the local, regional and global levels," said Linda Dillman, CIO of QVC. "This is particularly true for our technology teams. John’s extraordinary knowledge of both IT and QVC’s global markets, coupled with his strong leadership and relationship-building skills, will be invaluable for our future growth."

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Report: Retail top category utilizing location powered advertising; geo-fencing most popular

BY Marianne Wilson

New York — Retail is the No. 1 category utilizing location-powered advertising, with big box, consumer electronics and department store retailers being the most frequent users, according to a new report by location-based mobile advertising firm Verve Mobile.

The "State of the Market: Location Powered Mobile Advertising, Deep Dive on Retail" study reveals that geo-fencing, which includes geo-conquesting, is the most utilized location targeting strategy deployed by retailers. I

In other findings:

  • For retailers, proximity impacts mobile ad performance, the sweet spot for ads served being between one and six miles.
  • Location-based audience targeting is the #2 most utilized location powered strategy by retailers.
  • Driving foot traffic to stores is the #1 objective for retailers leveraging location-based mobile advertising.
  • In addition to targeting, location data can also be used to demonstrate attribution and the effectiveness of location-based mobile advertising.

The findings are based on data from more than 1,500 mobile advertising campaigns delivered by the Verve Mobile platform in the retail category. The full report may be downloaded from Verve’s website.

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