STORE SPACES

Bloomingdale’s and Me-Ality to roll out in-store sizing stations

BY Katherine Boccaccio

New York — Digital sizing station company Me-Ality said Monday that Bloomingdale’s has partnered with Me-Ality to provide enhanced denim services by installing digital sizing stations in five Bloomingdale’s stores.

Designed to match shoppers with their best fits across a range of premium denim brands, the five Me-Ality sizing stations have been installed at Bloomingdale’s 59th Street (New York), Roosevelt Field Mall (New York), Chevy Chase (Md.), Santa Monica Place (Calif.), and South Coast Plaza (Calif.) locations. In 10 seconds, shoppers can take part in a complimentary, fully clothed size-matching session and receive their best fit in the premium denim styles sold at the luxury department store.

Me-Ality said it will now recommend denim styles sold at Bloomingdale’s both in-store and online, including J Brand, 7 For All Mankind, True Religion, Hudson, and Citizens of Humanity among others. This will be the first partnership bringing the Me-Ality experience to the department store environment.

Once scanned, customers receive a personalized shopping guide to help make more informed shopping decisions for their size and shape, as well as an online profile which acts as a virtual fit advisor.

"We are committed to exploring fit technology, and we view this partnership as an opportunity to enhance our customers’ in store shopping experience," said Anne Bridges, SVP Omnichannel technology & customer experience of Bloomingdale’s.

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OPERATIONS

ECOtality and Kroger expand car-charging program

BY Katherine Boccaccio

Cincinnati — ECOtality and The Kroger Co. announced Monday an expanded partnership including over 200 level 2 (quick charge) charging stations, and 25 DC Fast Chargers, to be installed across key markets through the EV Project.

The multimillion-dollar expansion will bring the total number of Blink chargers in the Kroger system to almost 300.

"As plug-in electric and hybrid cars are becoming more popular with our customers, we are pleased to offer the convenience of electric vehicle charging stations at more of our stores in markets with the highest demand," said Keith Dailey, Kroger spokesperson.

Kroger will invest $1.5 million to install over 200 Blink charging stations at 125 locations in several key markets including Phoenix, San Diego and Los Angeles. These stations are in addition to 60 already installed in Oregon and Washington, and 14 in Texas.

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FINANCE

Genesco to pull out of Chicago stock exchange

BY Katherine Boccaccio

Nashville — Genesco Inc. said Friday it will withdraw its listing on the Chicago Stock Exchange, citing a need to streamline operations and eliminate overlapping administrative requirements and costs.

The company, which owns the Journeys, Lids, and Johnston & Murphy banners among others, will continue to list its common stock on the New York Stock Exchange.

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