REAL ESTATE

Bloomingdale’s to make Hawaiian debut

BY Marianne Wilson

New York — Bloomingdale’s plans to open a 167,000-sq.-ft., three-level store at the Ala Moana Center in Honolulu in fall 2015. It will be the retailer’s first location in the state of Hawaii.

The new store will be part of a redevelopment of a portion of Ala Moana, by GeneralGrowth Properties. Construction will begin in 2014. The upscale chain of department stores, owned by Macy’s, will join a Macy’s store which already operates at the shopping center.

“Ala Moana will provide an exceptional environment for the distinctive, upscale shopping experience for which Bloomingdale’s is world famous. It is a beautiful open-air shopping center that is a recognized destination not only for local customers from the Hawaiian islands, but also for visitors from the U.S. mainland, Asia and worldwide,” said Michael Gould, chairman and CEO of Bloomingdale’s.

In addition to its 36 current stores, Bloomingdale’s will open a store in fall 2013 in Glendale Galleria in Glendale, Calif. In addition, an all-new Bloomingdale’s is expected to open in fall 2014 in Stanford Shopping Center in Palo Alto, Calif., to replace an older store in the same shopping center.

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Accenture expands e-commerce capabilities

BY CSA STAFF

NEW YORK & CHICAGO — Global management consulting, technology services and outsourcing company Accenture is acquiring Acquity Group to help it strengthen its e-commerce and digital marketing capabilities.

Acquity Group provides strategy, digital marketing and technical services to companies seeking to enhance their brand experiences and e-commerce performance. The acquisition will broaden Accenture’s own services in these areas, which the company provides through Accenture Interactive, its group that offers CMOs and brand leaders a comprehensive suite of marketing, technology and analytics solutions to help them improve their marketing performance.

Acquity Group is the second-largest independent digital marketing company in the United States. Its revenue for 2012 was $141 million, an increase of 32% over the previous year. Once the acquisition is complete, Acquity Group’s more than 600 employees are expected to join Accenture Interactive.

“CMOs and brand leaders are looking for a new type of service provider that can blend the creative process with analytics and enabling technologies to engage consumers and deliver compelling user experiences across channels,” said Brian Whipple, global managing director of Accenture Interactive. “The acquisition of Acquity Group will expand our capabilities in key areas of digital marketing and e-commerce, complementing our strengths in strategy, analytics, scaled technology enablement and marketing operations.”

“As one of the pioneers in e-commerce and digital marketing services, Acquity Group is pleased to be joining forces with Accenture, one of the largest and most successful consulting, technology and outsourcing companies in the world. Our combined expertise will allow us to deliver transformational e-business solutions for our clients at scale and attract the best talent in the industry,” added Chris Dalton, CEO of Acquity Group.

Kirkland & Ellis is acting as Accenture’s legal adviser with regard to the transaction, while Goldman Sachs (Asia) is acting as financial adviser to Acquity Group. Shearman & Sterling is acting as Acquity’s legal adviser with regard to the transaction.

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Campbell, Pepperidge Farm honored for thinking outside the box

BY CSA STAFF

CAMDEN, N.J. — Campbell Soup Company and its Pepperidge Farm division were among those honored for consumer-driven innovation in product packaging at the DuPont Awards for Packaging Innovation.

Campbell’s Go soups, the company’s first soups packaged in flexible, stand-up pouches in the U.S., received a Silver award for innovative packaging. The packaging was designed to appeal to younger soup lovers with “eye-catching graphics and a dash of humor,” and features a greater surface area than traditional soup packages. The custom-made pouch also has a clear gusseted bottom that helps it stand on shelves or in a microwave.

“Our goal as part of Campbell’s innovation team is to solve consumer needs that may not be achieved through product innovation alone,” said Mary Gregg, director of packaging for Campbell North America R&D. “Pouches are contemporary and incredibly relevant to younger consumers, who purchase many of their favorite foods and other products in pouches. For the new Campbell’s Go soups, we believe our custom pouches are the right package for the right product.”

Pepperidge Farm’s packaging team was honored for a second consecutive year, this time with a Silver award for adding a first-of-its-kind Seal Tab re-close feature on its Pepperidge Farm Baked Naturals Cracker Chips bag. Created in collaboration with Sonoco Flexibles, this development was based on consumer insights that pointed to a key need: convenient re-close features in flexible packages.

“For consumers who want to eat only a portion of the chips and keep the rest of the product fresh, the best option was to use a chip clip or creatively fold over the bag. We knew there had to be a better way,” said Eva Peters, director of packaging for Pepperidge Farm R&D. “We worked with our packaging supplier to create a unique solution built right into the front panel of the package so the consumer couldn’t miss it.”

The packaging features a large and visible re-close tab with a pressure-sensitive adhesive system incorporated into the film lamination. The result is greater surface area and better adhesion that easily re-closes for the consumer and also solves a challenge for marketing — brand appeal even when the bag is re-sealed, something that alternate methods could not achieve without obscuring the brand name.

Coca-Cola, P&G Gillette, Clorox and Heinz were also among those recognized for packaging innovations by DuPont.

Now in its 25th year, the DuPont Awards for Packaging Innovation is the industry’s longest-running, global, independently judged celebration of innovation and collaboration throughout the value chain. Each year an esteemed panel awards diamond, gold or silver honors based on excellence ratings in one or all of three categories: innovation, sustainability and cost/waste reduction.

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