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Bluetooth toothbrush gains traction in U.K., hits U.S. in fall

BY CSA STAFF

A new toothbrush from Oral-B might make brushing less of a burden, and it’s thanks to an app.

The SmartSeries 6000 electric toothbrush connects to the Oral-B smartphone app via Bluetooth to help user monitor and inform their brushing routines. The app can also be used as a remote for the toothbrush, programming it to work for a certain length of time or to focus on certain areas based on data that the toothbrush collects and syncs with the app.

“Oral-B has a long history of innovation in oral care and this is one of the most widely anticipated products in our more than 60 year history,” Procter &Gamble’s VP, Global Oral Care, Wayne Randall said. “The possibilities for improved oral health offered by data-based solutions and increased collaboration between patients and dental professionals are significant and exciting trends, and we’re proud to be the pioneer in the space.”

According to tests conducted by Oral-B, people using the SmartSeries 6000 managed to brush for the recommended two minutes or longer, and like other electric toothbrushes, it’s able to remove 100% more plaque than a manual toothbrush.

Beyond its Bluetooth connectivity to the Oral-B smartphone app the toothbrush features six different cleaning modes and a pressure sensor that slows down the brush head when users push too hard. While users brush their teeth, the smartphone app will display weather forecasts, news and National Geographic photos. The app is currently available for iOS devices and will be released for Android devices in the fall.

The SmartSeries 6000 currently retails in the U.K. for £229, which is about $389, though the actual retail price will be known in the fall, when Oral-B plans to start selling the toothbrush in the U.S.

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Updike biography tops Amazon editors’ 2014 best books list

BY CSA STAFF

Amazon’s books editors have chosen their annual list of the 10 best books that have been released since January.

This year, a biography of author John Updike tops the list, and the other nine books span everything from a book on Edward Snowden and the NSA to a fictionalized story of American abolitionist and women’s rights advocate Sarah Grimké.

The overall list is one of 18 that get compiled around this time of year in various categories like cookbooks, audiobooks and others.

The top 10 books of 2014 so far are:

1. “Updike” by Adam Begley — A biography of American novelist John Updike that also looks at where his life and novels intersect.
2. “The Book of Unknown Americans” by Cristina Henríquez — Henríquez’s third novel pulls readers into the lives of nine immigrant families who come to the U.S. from Central and South America.
3. “Redeployment” by Phil Klay — This is Klay’s first collection of semi-autobiographical short stories about the Iraq war.
4. “Euhporia” by Lily King — Inspired by the life of the anthropologist Margaret Meade, “Euphoria” follows a love triangle among anthropologists in New Guinea.
5. “No Place to Hide: Edward Snowden, the NSA, and the U.S. Surveillance State” by Glenn Greenwald — This book is British journalist Glenn Greenwald’s retelling of his meetings with Edward Snowden ahead of the publication of The Guardian’s series on U.S. surveillance.
6. “In Paradise” by Peter Matthiessen — Matthiessen, who has previously won the National Book Award three times, sets his novel at Auschwits in 1996, where people are attending a spiritual retreat.
7. “The Invention of Wings” by Sue Monk Kidd— A fictionalized retelling of the lives of activist Sarah Grimké and a slave named Hetty, the novel follows them over the years.
8. “Red Rising” by Pierce Brown — The first of a trilogy, Brown’s debut book is about a revolution on mars.
9. “Savage Harvest: A Tale of Cannibals, Colonialism, and Michael Rockefeller’s Tragic Quest for Primitive Art” by Carl Hoffman — Journalist Michael Hoffman takes a look at the 1961 disappearance of Michael Rockefeller in New Guinea.
10. “Hollow City: The Second Novel of Miss Peregrine’s Peculiar Children” by Ranson Riggsoll — This book, the second in Riggs’ young adult series brings together fantasy writing and vintage photos to tell the story of children who seek refuge after escaping from an island.

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Former IBM exec Craig Hayman to head eBay enterprise

BY CSA STAFF

The commerce technology and marketing arm of eBay has a new president. Craig Hayman, a 15-year veteran of IBM, has been named the head of eBay enterprise.

“Technology continues to have a significant impact on the overall commerce landscape,” eBay’s President and CEO John Donahoe said. “Craig’s experience will enhance our ability to serve retailers and brands in this online to offine world.”

Hayman’s time at IBM was focused in its Industry Cloud Solutions and WebSphere sectors, where he led the acquisition of several companies to build up the company’s software as a service platforms.

Hayman said he was “honored to be part of the team and join this purpose driven company, which is enabling commerce on a global scale.”

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