MARKETING/SOCIAL MEDIA

B&N offers Membership Appreciation Days

BY Dan Berthiaume

New York – Barnes & Noble, Inc. is offering Member Appreciation Days, a special savings event for new and current Barnes & Noble loyalty members. Starting Sept. 26 through Sept. 29, members will receive a 20% in-store discount on products in Barnes & Noble stores nationwide including books, gifts, toys, games, movies, and café items.

Members already receive a 10% discount on most purchases, as well as 40% of hardcover books and online savings.

“We’re proud to offer new and existing Barnes & Noble members this extra savings to jump start their holiday shopping,” said Jaime Carey, CEO, Barnes & Noble. “Twice the membership discount means twice the savings for our customers, so now is the perfect time for customers to sign up and become Barnes & Noble members today. Barnes & Noble’s membership program offers millions of loyal customers amazing savings year round, and during this limited time offer, it’s an even greater value.”

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News

Tilly’s improves site search conversion with Oracle Endeca

BY Dan Berthiaume

Irvine, Calif. – Tilly’s, Inc. has partnered with Thanx Media to host and manage its Oracle Endeca implementation. Tilly’s worked closely with Thanx to select and implement the best solution to meet its goals of improved search engine optimization (SEO), site search, and product merchandising within site search results.

“We evaluated a large number of site search solutions, but kept coming back to Oracle Endeca,” said Chris Brown, senior merchandise manager of e-commerce at Tilly’s. “Thanx Media’s robust Oracle Endeca hosting and managed services offerings, coupled with affordable pricing, makes this an exciting option.”

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OPERATIONS

Big Lots board joins NACD

BY Dan Berthiaume

Columbus, Ohio – Big Lots, Inc. has joined the National Association of Corporate Directors (NACD) as full board members.

"We are honored to join the distinguished and diverse group of directors who comprise NACD’s full board members," said Philip E. Mallott, chairman of the board at Big Lots. "The resources, insights, and connections NACD offers will be valuable assets to our company as we continue to strengthen our corporate governance practices."

NACD full board member companies range in size from large-cap to small-cap companies. Through their membership, these companies share and gain insights about current and emerging issues and take part in NACD’s director education programs.

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