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Body Central Corp. profit dips in Q2

BY Katherine Boccaccio

Jacksonville, Fla. — Body Central Corp., which operates 258 stores under the Body Shop and Body Central banners, reported Thursday that net income for the second quarter dropped to $3.4 million, from $5.3 million in the year-ago period.

Revenues climbed 6.3% to $79.4 million, and same-store sales decreased 7.6%.

The company opened 15 new stores and closed one during the second quarter.

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Walmart tops list of charitable givers

BY CSA STAFF

No company gave more money and products to charity in 2011 than Walmart, according to The Chronicle of Philanthropy’s annual ranking.

The publication put Walmart at the top of its list of the 10 most charitable companies, indicating that the company donated $342 million in cash and $616 million in products last year. That is the equivalent of 4.1% of the company’s 2010 pretax profits.

“Walmart continues to make good on its 2010 $2 billion pledge to help feed low-income people,” according the publication. “Last year, it provided $60 million and 338 million pounds of food to anti-hunger groups. The company is also doubling its commitment to support job training and education for military veterans to $20 million over the next five years and plans to provide $100 million to help women around the globe gain job and entrepreneurial skills.”

Following Walmart on the ranking of the top 10 most charitable companies were Goldman Sachs, ExxonMobil, Wells Fargo, Chevron, Bank of America and JPMorgan Chase, Target, General Electric and Citigroup.

While no company gave away more money and products than Walmart, Target did best the company in terms of it rate of contribution, donating 4.7% of its pre-tax income compared to Walmart’s 4.1%. Target donated $146 million in cash and $63 million worth of products last year, according the Chronicle.

“Target is providing more than $12-million this year to improve libraries in local schools across the country,” the Chronicle noted. “The company is also making $1.5-million in grants to encourage reading at more than 100 schools that participated in its library-makeover program in the past. Both efforts are part of Target’s plan to give $1-billion to education by 2015.

A summary of the report is available by clicking here.

A list of the 50 most charitable people is available by clicking here.

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L’Oreal USA selects Clarabridge for social media listening initiative

BY CSA STAFF

RESTON, Va. — Beauty brand L’Oréal USA is leveraging Clarabridge, a provider of sentiment and text analytics for customer experience management, to monitor what is being said in real time about its 27 brands across social media outlets, including website reviews, product reviews, blogs, Twitter and Facebook.

The move will enable L’Oréal USA to automatically route consumer insight to the right people and more effectively engage with its consumers.

"Social media is all about real time, so we need to react in real time when it comes to customer engagement and Clarabridge helps us achieve this goal," said Céline Dumais, VP consumer care center at L’Oréal USA. "We expect to see significant ROI through our ‘Voice of Beauty’ mission and, most importantly, we expect to continuously improve our relationship with our customers – something you can’t put a price on."

Clarabridge gives L’Oréal USA the tools and support to collect, cleanse, classify and understand the sentiment of customer feedback posts across millions of social media platforms in real time.

By leveraging Clarabridge’s sentiment and text analytics suite, L’Oréal USA automates the process of identifying actionable customer comments for further analysis and monitoring. Comments flagged for review are routed in real time to L’Oréal USA’s “Voice of Beauty” command center, where the appropriate team member takes the next step in the engagement process and interacts directly with the customer if needed. Customer feedback insight also is shared across the company through out-of-the-box reports and customized dashboards. Since the data are organized by L’Oréal USA’s own analysts, the team has full ownership of how the data is cleansed and monitored, improving data quality and making the analysis and categorization processes even more transparent.
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