News

The Body Shop deploys RedPrairie execution management solution

BY Staff Writer

Atlanta — Supply chain solution-provider RedPrairie Corp. said Tuesday that The Body Shop has gone live with RedPrairie Execution Management at more than 70 stores in Indonesia.

The cosmetics retailer plans to use the solution to streamline both head office and store processes, as well as promote improved efficiencies for in-store marketing activities including product introductions, planogramming, display setups, customer loyalty, and more.

“Execution Management’s Task Manager and Feedback Manager functionality was the most attractive to us right from the start,” said Venny Septianita, The Body Shop operations director.

The Body Shop will utilize Execution Management for improved visibility and control as the company embarks on strategic growth throughout Indonesia with plans to double the numbers of its Indonesian locations in the near future. The application is part of the RedPrairie Enterprise Workforce Management suite.

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OPERATIONS

Charlotte Russe selects Fluid Inc. to redesign web and mobile sites

BY Staff Writer

San Francisco — Charlotte Russe Holding said Tuesday it has selected digital shopping solution-provider Fluid Inc. to redesign its e-commerce web and mobile sites. The new solution is intended to increase conversion rates online and drive in-store traffic through mobile and social networking elements.

"We are excited to have Fluid as our partner in the redesign of our new site and look forward to having them bring their extensive experience in the ecommerce and social media areas to building a fun and dynamic experience for our customers," said Evelyn Lee, senior VP, marketing and e-commerce at Charlotte Russe.

Through its agency strategy and design services, Fluid will create an interactive digital shopping experience with rich visual merchandising.
In collaboration with Charlotte Russe, Fluid will customize the websites with social and mobile features to drive social shopping behavior.

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News

Winn-Dixie opens transformational store replete with Hispanic influence

BY CSA STAFF

MIAMI — Winn-Dixie Stores on Tuesday celebrated the completion of its seventh state-of-the-art transformational store and the first to have a bilingual décor package.

“This store exemplifies our commitment to South Florida guests and serves as a one-stop grocery destination catering to the needs, tastes and preferences of the surrounding community,” Winn-Dixie regional VP Randy Rambo said. “We are passionate about delivering on our promise of providing Winn-Dixie guests with excellent service and an exceptional shopping experience.”

The Coral Way Winn-Dixie store features a sitting area, complete with free Wi-Fi internet access and a full-service Cuban café.

Features specific to the newly remodeled Miami Winn-Dixie include a new bilingual store décor package and a remodeled and expanded pharmacy, as well as several other expanded food departments.

Physical changes in the store include hardwood flooring throughout the produce, deli and bakery departments, and highly polished concrete floors elsewhere in the store, as well as modern lighting and brighter, more colorful bilingual décor that showcases the thousands of store offerings. Guests also can find “Winn-Dixie” and “Winn-Dixie Organic & Natural” private-label products, as well as a wide variety of Hispanic offerings. “We are committed to providing our South Florida guests with the greatest value and quality possible,” Rambo said.

To celebrate the grand reopening, Winn-Dixie will host a series of celebrations throughout November including cooking demonstrations, food tastings, live entertainment, raffles and giveaways.

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