REAL ESTATE

Bon-Ton extends Boston Store, HQ lease in Milwaukee

BY Dan Berthiaume

York, Pa. – The Bon-Ton Stores, Inc. has reached an agreement with the city of Milwaukee to extend the lease for its Boston Store location in The Shops of Grand Avenue, Milwaukee, contingent upon the city providing financial contributions from its downtown Tax Increment Financing district.

This extended store lease term would coincide with the extended lease term for the company’s corporate offices located above the Boston Store with both leases expiring Jan. 31, 2018. These financial arrangements require public review and City Council approval, which should be completed by April 2, 2014. In the absence of this financial support, the Boston Store lease will expire Jan. 31, 2015.

“This agreement says a lot about both the history and the future of this part of Wisconsin Avenue,” Rocky Marcoux, the City’s Commissioner of Development said. “It maintains a long-standing and valued retailer at this location, and it sends a message to other developers and investors that this neighborhood offers great opportunity moving forward.”

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MARKETING/SOCIAL MEDIA

McDonald’s franchise group launches social Olympics campaign

BY Dan Berthiaume

Iselin, N.J. — McDonald’s New York Tri-State Area Restaurants, a franchisor group, has launched a new social media campaign to connect fans across the globe with athletes who will be competing in the upcoming Winter Olympics in Sochi, Russia. Customers can send personalized messages and good luck wishes to their favorite athletes or teams by using the hashtag #CheersToSochi or by visiting www.cheerstosochi.com.

The cheers will be shared via a special display in the Athlete’s Village in Sochi, where athletes can view and print their favorite messages onto ribbons to wear around their wrists. Athletes may even tweet their appreciation back.

"This year, we wanted to be able to give fans a chance to feel more connected to the 2014 Olympics and athletes" said Tony Scari, president of the New York Metro McDonald’s Owner Operators Association. "We encourage New Yorkers to celebrate Team USA and its athletes by sending their own unique #CheersToSochi message."

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MARKETING/SOCIAL MEDIA

Whole Foods, Pivot launch promotional TV show

BY Dan Berthiaume

Austin, Texas – Whole Foods Market and Pivot, Participant Media’s TV network targeting Millennials, are launching the television series "Dark Rye.” The first episode, hosted by Kirk Lombard, a Bay Area fisherman and forager, airs Jan. 22.

Dark Rye was created as an online magazine by Whole Foods Market in 2012 and explores the realms of food, health, sustainability, design, technology and social enterprise.

“We are really excited to bring the stories of Dark Rye to television, and Pivot is a great partner for this,” said Jacob Ellenberg, “Dark Rye” executive producer. “Participant Media and Pivot’s ethos is similar to that of Whole Foods Market, and we are honored to be working with a company that has already made such a mark on the film community.”

The first season of “Dark Rye” will highlight topics ranging from artists seeking social justice to entrepreneurs rebuilding Detroit to culinary masters maintaining sustainable food traditions.

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