Bon-Ton to Introduce New Loyalty-Card Program
York, Pa. Bon-Ton is debuting a new loyalty program called “Your Rewards” in mid-August.
The point-based program offers customers special benefits including advance notice of sales and events, exclusive cardholder savings, opportunities to receive double or triple points and more, the company said.
Trahan to endorse Belk golf line
CHARLOTTE, N.C. Belk announced an exclusive partnership with professional golfer D.J. Trahan, who will endorse Pro Tour, the company’s private label golf brand for men, beginning this summer.
The Pro Tour line includes stylish performance sportswear items that feature wind and water resistance and moisture management. Prices for items in the line range from $36 to $120.
D.J. Trahan speaking about his relationship with Belk and Pro Tour apparel said, “I’m happy to represent Belk on the PGA Tour. Growing up in the South, I’ve shopped at Belk stores for years. It’s a family-run business that takes care of its customers. Besides my clubs, what I wear is the most important thing I pack each week. Pro Tour clothes are well-made, fit right, come in great colors and designs and the performance features make it easy for me to focus on my game.”
Shopko boosts national brand offerings
GREEN BAY, Wis. Shopko announced that it has added national brands to its junior and young men’s assortments.
New brands include Union Bay and Airwalk for young men’s and Bongo and Mudd for juniors.
“We are excited to add these quality brands to our assortments,” said Jill Soltau, Shopko senior vp and general merchandise manager of apparel and accessories. “Our shoppers have told us they want more fashionable and relevant clothing. These national brands will meet the diverse needs of our customers from fashion to quality to value.”