OPERATIONS

Bon-Ton merchandising chief to retire, names new marketing head

BY Staff Writer

York, Pa. — The Bon-Ton Stores said Tuesday that vice chairman/president of merchandising Tony Buccina will retire from the company effective Feb. 15, 2013.

The retailer will launch a search for a new chief merchandising officer during this period.

Additionally, Bon-Ton announced the appointment of Luis Fernandez to the newly created position of executive VP and chief marketing officer, effective May 7.

Fernandez was previously VP, Last Call marketing & customer insight for the Neiman Marcus Group.

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OPERATIONS

Shopko circular goes digital

BY Staff Writer

Green Bay, Wis. — Shopko Stores, through a partnership with Wishabi, is now offering customers access to a digital circular online at Shopko.com.

Wishabi, a digital circular platform, helped build the online circular that will highlight Shopko’s weekly deals in an interactive, personalized way. Wishabi’s patent-pending technology allows consumers to discover the best deals, get reviews and ratings and shop directly though the digital circular. Using discount filters, consumers can browse deals by percentage off and utilizing circular categories, consumers can easily find the products they’re looking to buy.

“The launch of the new Shopko digital circular will provide our customers with an exciting, interactive online shopping experience," said Paul Jones, Shopko chairman, president and CEO. “More intuitive navigation, improved graphics and the additional functionality combine to create a digital circular that’s fun, quick and easy to browse and shop."

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News

Old Navy taps into H&M success with new brand leader

BY CSA STAFF

SAN FRANCISCO — Gap Inc. has selected long-time H&M veteran, Stefan Larsson, as the first global brand president for Old Navy. Larsson will join the company by October.

“Stefan is a rising star within apparel retail, with proven experience in the value sector. He’s tackled some of the most complex challenges in our industry and has a deep appreciation for the need to balance great product and operational excellence,” said Glenn Murphy, chairman and CEO of Gap Inc. “Stefan understands Old Navy’s unique brand positioning and significant potential for future growth in North America and around the world.”

Larsson spent nearly 15 years at H&M, and was influential in helping increase revenues at this growing fast retailer. Larsson most recently served as head of global sales for H&M with responsibility for about 2,300 stores worldwide. His role encompassed all aspects of the business that are customer-facing: product and visual merchandising, store operations, store design and development, inventory management, and customer service.

Previously, Larsson was responsible for successfully orchestrating the company’s global expansion by leading real estate, store design and store construction. Other roles included overseeing the launch of H&M on the West Coast of the United States, and spending nearly seven years with the company in numerous global roles with responsibility for product, including merchandising, assortment development, planning and production for the company.

Larsson said, “I’m passionate about the apparel industry, and I believe success starts with having amazing product in the ideal stores in each market. Few brands capture the loyalty of consumers like Old Navy, and it’s incredibly exciting to have the opportunity to take this uniquely American and family-focused brand through its next phase of growth.”

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