MOBILITY

Bond Brand Loyalty launches CPG mobile loyalty app

BY Dan Berthiaume

New York – Loyalty brand agency Bond Brand Loyalty, a Maritz company, has launched SynapzeSHOP, a new consumer mobile loyalty solution for CPG brands. With SynapzeSHOP, brands can offer consumers a personalized, branded mobile loyalty and rewards experience.

SynapzeSHOP integrates a complete set of loyalty features with in-the-moment, location-based offers and messaging. Through this customizable, branded app, consumers can shop, scan receipts and earn valuable rewards such as points, cash, gift cards and other forms of recognition for purchase and non-purchase activities.

The solution was developed to deliver benefits including collecting data, building loyalty.

SynapzeSHOP was developed to deliver a number of benefits to CPG brands, including collecting data, building loyalty and category leadership. Back-end receipt scanning, processing and purchase validation technology is handled by Snipp Interactive, a provider of marketing promotion solutions.

SynapzeSHOP is built on Bond's powerful Synapze Loyalty Platform, which means CPG companies can build one-off brand-specific promotions, or complete and scalable full-featured master brand loyalty programs where multiple brands can participate, cross promote, engage and reward loyal consumers.

"With mobile usage and adoption at record levels, the game has changed when it comes to building share of basket and brand loyalty," said Bob Macdonald, president and CEO of Bond Brand Loyalty. "In the highly competitive CPG marketplace, this solution opens up new growth opportunities for brands that need to differentiate, more tightly connect with empowered consumers and quickly embrace digital transformation."

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Survey: Retailers using mobile POS to grow 300%

BY CSA STAFF

Nearly 300% more retailers plan to use mobile POS in the next two years, according to a special report by Boston Retail Partners (BRP).

The study, “Mobile Technology – Transforming the Customer Experience,” forecasts that the use of mobile technology for other customer-facing activities in retail will also dramatically grow in the next two years. For example, approximately 200% more retailers plan to use geolocation within three years. And 350% more retailers plan to support NFC payments by October 2015.

“Mobile technology enables retailers to break down barriers between the digital environment and the physical store,” said Ken Morris, principal, Boston Retail Partners. “Advancements in mobile capabilities are driving retailers to upgrade and replace technology to keep ahead of the competition and keep up with their very informed, technology-savvy customers. In the payments arena, mobile payments could become the next “killer app” for mobile devices, much like what iTunes did for music.”

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Report: Ann Inc. looking to sell

BY CSA STAFF

Ann Inc. may be in talks with at least two potential buyers, according to a report this month from Bloomberg.

The $1.6 billion owner of the Ann Taylor and Loft women’s clothing stores said in an October regulatory filing it planned to review strategic options and that it is working with JPMorgan Chase & Co.

Ann Taylor has been under pressure to consider a sale for some months now. The company’s sales dropped to $647 million in the third quarter, from $658 million reported in the same quarter last year. Ann’s same store sales also fell 4.3% on a year-over-year basis, reflecting a decrease of 6.6% for Ann Taylor brand and a 2.9% decrease for the Loft brand.

Loft brings in almost 50% of the company’s revenue, while Ann Taylor generates 26% of the total revenue.

Executives with the company have blamed the retailer’s troubles on "weak traffic across the industry, a highly promotional retail environment and the impact of labor uncertainty at the ports, which resulted in shipment delays."

Read the Bloomberg report here.

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