REAL ESTATE

Books For Less opens at Moorestown Mall

BY Staff Writer

Moorestown, N.J. — Philadelphia-based Pennsylvania Real Estate Investment Trust said that Books for Less is now open at Moorestown Mall, located in the Boscov’s wing next to Spencer’s.

The 6,473-sq.-ft. Books For Less store will be joined by Cinnabon, which is set to open at the mall in May.

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REAL ESTATE

Passco acquires Shoppes at Coronado Place I

BY Katherine Boccaccio

Kansas City, Mo. — Irvine, Calif.-based Passco Cos. announced it has completed the acquisition of Shoppes at Coronado Place I, a 14,534-sq.-ft. strip center in Blue Springs, Mo., two miles from downtown Kansas City.

The purchase price was $4.3 million.

The property is across the street from a Wal-Mart, Home Depot and the new 600,000-sq.-ft. Adams Dairy Landing power center, anchored by Target.

The center, which was built in 2008, was 100% occupied at the time of sale. Tenants include Adams Dairy Bank, AT&T Wireless, Vintage Stock, Sports Clips and Panera.

Passco owns two other retail centers in the region: Pinnacle Village, a 126,909-sq.-ft. community center, anchored by Michaels and DSW Shoes, located 30 minutes west in Overland Park; and Olathe Station, a 620,000-sq.-ft. power center, anchored by Target, Bed, Bath & Beyond, Petco and Office Depot, located 40 minutes southwest in Olathe.

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REAL ESTATE

Westfield introduces style lounge and personal stylists on demand

BY Katherine Boccaccio

Los Angeles — Westfield announced that its Westfield Style fashion program is launching personal styling services on demand at select Westfield centers in May.

The focal point of the new offering is the Westfield Style Lounge, a dedicated space in the mall where professional stylists will provide free personalized style consultations for shoppers. Additionally, shoppers can get advice on demand right from their mobile phone via the new Ask A Stylist service. Shoppers e-mail a photo of their look to the on-call stylist for an instant response.

The Westfield Style Lounge and Ask A Stylist is staffed by experts from Style for Hire—a network of personal stylists trained by Co-founder and Stylist-in-Chief Stacy London, host of TLC’s What Not To Wear, frequent contributor on NBC’s Today Show and Creative Director for Westfield Style.

The Westfield Style Lounge provides an intimate environment within the Westfield shopping center where fashion secrets and customized style recommendations are available to all shoppers who simply walk-up to the Style Lounge, make appointments in advance on the Westfield Mobile App (for iPad, Android, or Blackberry), or via westfieldstylelounge.com.

"I am truly passionate about my partnership with Westfield," said London. "The purpose of the new Westfield Style Lounge is nothing less than to revolutionize and personalize the modern-day shopping experience. With instantaneous feedback and professional fashion advice available to shoppers on demand, Westfield is providing women of all ages, lifestyles, and body shapes with the tools and techniques to shop smarter, develop supreme style self-confidence, and find the absolute perfect looks for them.”

During the Westfield Style Lounge visit, a Style for Hire stylist helps each shopper assess her own individual wardrobe desires and style objectives—all customized to her own body type, personal taste, and budget. “The goal is to help the Westfield shopper overcome fashion fears, become a trendsetting fashionista in her own right, and most important—love the way she looks,” said Lee Sterling, VP marketing – Fashion Platform for Westfield.

The Westfield Style Lounge experience will debut at three Westfield shopping centers: Westfield Garden State Plaza and Westfield Trumbull (in the New York DMA), and Westfield Montgomery (in the Washington D.C., DMA). The lounges will operate for approximately 20 hours each week during peak business hours. Later in the year, the program will be expanded to additional Westfield shopping centers in national markets.

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