Borders adds TVs to its bookstores
ANN ARBOR, Mich. Borders is implementing a new concept that will show customers that its stores are not just about books.
The company has been installing 37-inch flat-screen televisions to show original programming, advertisements, news and weather.
Borders’ partner in the venture is Ripple, a company that provides information to televisions installed in public places.
George L. Jones, the cfo of the Borders Group, said each store would have two screens.
The broadcast service, called Borders TV, is present in nearly 60 stores already and is scheduled to roll out in 250 additional stores by the end of February.
“[The screens are] not designed to be intrusive,” Mr. Jones said; rather, they are “part of a master plan to create content that will do several things for us,” like directing traffic to the Borders website and paving the way to more cross-promotional deals with large media companies.
BJ’s reports October comps increase
NATICK, Mass. BJ’s Wholesale Club today reported that sales for October increased by 9.2% to $663.8 million from $607.9 million in October 2006. Comparable-club sales increased by 4.8% for the month, compared with a comparable-club sales decrease for October of 0.7%, including a negative impact from sales of gasoline of 2.5%.
For the third quarter ended Nov. 3, total sales increased by 8.1% to $2.12 billion, and comparable-club sales increased by 3.4%. For the third quarter ended Oct. 28, 2006, comparable-club sales increased by 0.1%.
According to BJ’s, October sales increased in all major regions with the highest increase in Metro New York and the lowest increase in the Southeast. Food sales increased by approximately 5% for the month of October and 6% for the third quarter. General merchandise sales were approximately flat in October and increased by approximately 2% for the third quarter.
For the month of October, BJ’s reported that categories with strong comparable-club sales increases included coffee, dairy, frozen, juices, meat, milk, office supplies, produce, soda and water and televisions. Weaker categories versus last year included apparel, automotive and tools, cigarettes, prerecorded video, residential furniture and tires.
Costco comps jump 9% in October
ISSAQUAH, Wash. Costco reported a big 9% jump in same-store sales in October.
Leading the way was a 17% increase in sales at its international stores with U.S. sales jumping 7%. The increase beat the 5.7% average predicted by analysts for the month.