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Borders Installs In-Store TV Network

BY CSA STAFF

Ann Arbor, Mich., Borders is installing 37-inch flat-screen televisions to show original programming, advertisements, news and weather, according to a report in The New York Times.

The broadcast service, called Borders TV, has arrived in nearly 60 stores and is scheduled to reach an additional 250 stores by the end of February. Each store is slated to have two screens, the report said.

Borders’ partner in the venture is Ripple, a company that provides information such as news, traffic and weather to televisions installed in public places.

The advertisers that have purchased time on Borders TV are all “household names,” according to the report. For example, Ford will showcase its hybrid vehicles.

Jones said Borders customers tend to be “highly educated, more affluent” and spend an average of an hour in the store, the report said. “It’s becoming more and more difficult to reach people,” Jones said. “Newspapers are not as effective as they used to be. Television is not as easily reachable as it used to be. This becomes an attractive option.”

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BJ’s reports October comps increase

BY CSA STAFF

NATICK, Mass. BJ’s Wholesale Club today reported that sales for October increased by 9.2% to $663.8 million from $607.9 million in October 2006. Comparable-club sales increased by 4.8% for the month, compared with a comparable-club sales decrease for October of 0.7%, including a negative impact from sales of gasoline of 2.5%.

For the third quarter ended Nov. 3, total sales increased by 8.1% to $2.12 billion, and comparable-club sales increased by 3.4%. For the third quarter ended Oct. 28, 2006, comparable-club sales increased by 0.1%.

According to BJ’s, October sales increased in all major regions with the highest increase in Metro New York and the lowest increase in the Southeast. Food sales increased by approximately 5% for the month of October and 6% for the third quarter. General merchandise sales were approximately flat in October and increased by approximately 2% for the third quarter.

For the month of October, BJ’s reported that categories with strong comparable-club sales increases included coffee, dairy, frozen, juices, meat, milk, office supplies, produce, soda and water and televisions. Weaker categories versus last year included apparel, automotive and tools, cigarettes, prerecorded video, residential furniture and tires.

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Costco comps jump 9% in October

BY CSA STAFF

ISSAQUAH, Wash. Costco reported a big 9% jump in same-store sales in October.

 Leading the way was a 17% increase in sales at its international stores with U.S. sales jumping 7%. The increase beat the 5.7% average predicted by analysts for the month.

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