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Borders Launches First Latino Book Club

BY CSA STAFF

Ann Arbor, Mich. Borders Group is joining forces with the national Latina organization Las Comadres, and the Association of American Publishers (AAP) to launch Las Comadres and Friends National Latino Book Club at select Borders stores across Arizona, California, Florida, Illinois, Massachusetts, New Mexico, Texas and Utah.

The club, which will include titles across memoirs, fiction and children’s literature, will be open to anyone interested in reading books authored by Latino or Latina writers. Author Esmeralda Santiago will serve as the club’s official spokeswoman.

The new book club has grown out of a series of successful monthly teleconferences hosted by the Las Comadres network. Each teleconference features one book club-selected author.

The first Las Comadres live event was held at Borders’ Columbus Circle location in New York City in March 2007. The initial launch of the Las Comadres and Friends National Latino Book Club will be limited to the participating states’ 15 cities. The partners plan to expand the book club to all 60 cities where Las Comadres’ members are located.

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Kanter to leave Michaels end of May

BY CSA STAFF

IRVING, Texas Michaels Stores has announced that Harvey Kanter, evp and managing director, has decided to leave the company effective May 25 to pursue a top leadership role at another company.

Brian Cornell, ceo, said, “Harvey has made significant contributions to Michaels by assisting in our transformation to a consumer-driven organization and we appreciate his service. He has developed a strong team and we are confident they will ensure a smooth transition.”

Until Kanter’s replacement is named, the merchandising organization will report to Brian Cornell.

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Fresh & Easy boosts own-brand foods

BY CSA STAFF

EL SEGUNDO, Calif. Fresh & Easy Neighborhood Market confirmed reports that it will be adding new products to its stores announcing a new selection of fresh&easy own-brand foods to cater to increasing demand.

Following a great customer response and encouraging sales of fresh&easy own-brand food, the company is expanding the range with 250 additional products. Some of the new products include fresh prepared ready meals, new juices and brewed teas, soy and goat yogurt, and a range of ready-to-grill meats. .

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