REAL ESTATE

Borders to open 25 holiday pop-up stores

BY CSA STAFF

Ann Arbor, Mich. Borders Group announced it will open 25 seasonal Borders Express stores nationwide to serve customers during the holiday season. The stores are expected to officially open Oct. 25 and will operate through Jan. 31.

Averaging about 2,500 sq. ft., each store will carry top titles and big new releases, Halloween and holiday-themed items, a selection of kids books, plush and toys as well as an assortment of e-Readers and related accessories.

“The majority of these stores are located in malls where we had a presence at one time,” said Mike Edwards, CEO of Borders. “Where it didn’t make business sense for us to operate stores on a permanent basis in these areas, we can open a seasonal store and serve the holiday shopping needs of our customers.”

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REAL ESTATE

Target to debut urban format in Seattle

BY CSA STAFF

New York City Target Corp. will open its first store under its new small urban format in Seattle in 2012. The chain plans to launch the smaller-store concept in 10 additional urban markets in the next few years.

Target executives made the announcement on Friday at the company’s media conference in Minneapolis.

Target officials had said earlier in the year that it had planned to open smaller stores anywhere from 60,000 sq. ft. to 100,000 sq. ft. (its average stores range from 125,000 to 180,000 sq. ft.).

In addition, Troy Risch, executive VP stores, told the gathering that the chain expects to have its expanded grocery format in place in 450 general merchandise stores by end of the month. Risch added that Target plans to remodel 400 more stores in 2011.

Target also said at the conference that it will begin carrying six models of Apple’s iPad, starting at $499, beginning Oct. 3. The iPad will be covered under the retailer’s 5% discount for store credit-card holders, which rolls out Oct. 17. Target will be the largest retail chain to carry the iPad.

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Haagen-Dazs Shoppe partners with Buxton to map out expansion strategy

BY CSA STAFF

Fort Worth, Texas The Haagen-Dazs Shoppe Co., Minneapolis, has formed a partnership with Buxton, a customer analytics firm, to assist with the company’s market expansion and analytics strategy.

“Our new relationship with Buxton gives Haagen-Dazs the capability to define markets where franchise development and expansion would be the most valuable for us,” said Dan Ogiba, director of franchise development for Haagen-Dazs Shops, which has more than 250 locations. “We are also focusing on our existing network of shops to understand how we can optimize those markets where we already have brand presence.”

“We are excited that Haagen-Dazs Shops chose Buxton to help with their real estate and franchising strategy,” said Charles Wetzel, president of Buxton. “We are able to give Haagen-Dazs Shops executives access to household level data, customer’s purchasing behavior and lifestyle characteristics, which will enable them to take an analytical approach to their growth and business strategies.”

As part of this alliance, Haagen-Dazs Shops joins a growing list of organizations utilizing Scout, a web-based site selection and management application developed by Buxton. Scout can be used as a pre-screening tool for real estate location decisions and a comprehensive site management system.

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