MOBILITY

Boston-area Asian market partners with Instacart

BY Dan Berthiaume

Boston – Asian-inspired grocery chain H Mart is partnering with Instacart to offer Boston area delivery to customers, in as little as one hour. H Mart is bringing products including a selection of ready to eat items, a fresh assortment of meat and produce, and dry goods and ramen products to Instacart.

Customers can also combine orders from other local Instacart partners such as Whole Foods Market and Harvest Co-Op Markets, adding products from H Mart to their regular weekly grocery list.

Prices on Instacart will be the same as in H Mart stores.

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MARKETING/SOCIAL MEDIA

Champs Sports debuts The Armoury

BY Dan Berthiaume

Bradenton, Fla. – Champs Sports is collaborating with Under Armour on an in-store concept.

Champs will debut The Armoury at its store in The Mall in Columbia in Columbia, Maryland.

"Under Armour has earned a loyal and dedicated following among our customers over the last decade, so we are very excited to collaborate through this innovative retail offering," said Bryon Milburn, president and CEO, Champs Sports, a division of Foot Locker. "The Armoury at Champs Sports gives us the opportunity to showcase the breadth of Under Armour's product line and tell its story in a single, cohesive context. We believe it will deepen customer loyalty and appreciation for both partners."

The Armoury at Champs Sports will feature Under Armour's footwear, apparel, and accessories. Within the space, consumers also will be provided access to exclusive Under Armour product and athlete appearances.

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OPERATIONS

Bruegger’s, Jamba Juice to open nine co-branded stores

BY Dan Berthiaume

Dallas – Bruegger's Bagels and Jamba Juice are joining forces to open nine co-branded stores in the Midwest, East Coast and New England.

The partnership will launch in September 2015 with six Bruegger's Bagels bakeries and three Jamba Juice stores to begin the rollout.

"We tested our unique partnership with Jamba Juice last fall at our first co-branded location in Storrs Center, near the University of Connecticut campus, and it was an immediate hit," said Bruegger's Bagels president Paul Carolan. "It became clear that our brands complement each other very well with our mutual focus on freshness and authenticity, and that this partnership offers a way for both brands to extend their reach."

Bruegger’s and Jamba Juice intend to create stronger offerings across all day-parts for consumers of both brands.

"Our co-branding initiative with Bruegger's Bagels represents a significant phase of our continued commitment to making our great-tasting, better-for-you products more accessible to consumers," said James D. White, chairman, president and CEO of Jamba, Inc.

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