REAL ESTATE

Bottom Dollar to enter Pittsburgh and Youngstown, Ohio, markets

BY Staff Writer

Salisbury, N.C. — Discount grocer Bottom Dollar Food plans to enter the greater Pittsburgh, and Youngstown, Ohio, markets, starting with 14 locations.

Most of the locations are expected to open in early 2012.

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REAL ESTATE

Nordstrom Rack to open in Farmington, Conn.

BY Staff Writer

New York City — Nordstrom plans to open a Nordstrom Rack in Farmington, Conn., located just outside of Hartford. This will be the first Nordstrom Rack in Connecticut.

The new 35,000 sq-ft. store is scheduled to open during spring 2012 at West Farm Shopping Center.

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News

Best Buy launches back-to-school campaign with mobile shopping app ShopSavvy

BY Marianne Wilson

New York City — Best Buy has launched the first campaign under the new partnership between mobile shopping application ShopSavvy and vertical ad network Longboard Media.

The campaign features targeted and location-based feature offers, local store inventory and branding content delivered when ShopSavvy users scan relevant products with their smartphones at Best Buy locations.

ShopSavvy and Longboard Media joined forces to offer highly targeted ad campaigns to major retailers through ShopSavvy’s AdOns platform. AdOns enable advertisers to deliver hyper-relevant, UPC/GPS-targeted messages to mobile customers at the point of highest intent as they stand in a retail store with a potential purchase in hand.

Best Buy’s first campaign under the partnership encourages ShopSavvy users to create a back-to-school checklist when the application tracks that the user is shopping in Best Buy.

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