REAL ESTATE

Bottom Dollar to open seven more stores in Pittsburgh and Youngstown, Ohio, markets

BY Staff Writer

Salisbury, N.C. — Bottom Dollar Food will open an additional seven stores in the greater Pittsburgh and Youngstown, Ohio, markets on Feb. 9

The discount grocer opened its first seven stores in the greater Pittsburgh area on Jan. 26.

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REAL ESTATE

GGP launches ‘Where Is the Love?’ Valentine’s Day mobile campaign

BY CSA STAFF

For Valentine’s Day, mall owner General Growth Properties has challenged shoppers to power up their mobile devices to “search for the love” at a GGP mall. Effective Feb. 1, customers began entering the Where Is the Love? sweepstakes by finding and scanning love-themed QR codes hidden throughout participating GGP malls.

Through Feb. 14, hearts, cupids and red lips embedded with QR codes adorn different areas of the mall. Each day during the promotion, when a shopper locates and scans one of the QR codes, they are instantly entered for a chance to win one of 30 $10 Shop Etc. Mall Gift Cards that will be awarded every day.

The Where is the Love? sweepstakes grand prize is a seven-day, six-night vacation for two at the Kauai Marriott Resort on Kalapaki Beach in Kauai, Hawaii. The trip includes round trip airfare for two, hotel accommodations and airport transfers.

“Smartphones now play such a central part of our everyday lives, so we try to create fun and engaging promotions to keep our guests entertained while shopping at our malls,” said Keith Maladra, VP digital marketing, GGP. “This likely is the largest mall-based QR code promotion to date and just one example of how we’ll continue to use integrated mobile media at GGP.”

Where Is the Love? gives shoppers multiple chances to be entered into the grand prize sweepstakes. The first scan awards one sweepstakes entry; locating the second scan awards five additional sweepstakes entries; and finding the third scan awards an additional 10 sweepstakes entries.


Click here for more Mall Marketing Spotlights.

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REAL ESTATE

Post-holiday shopping center survey reveals optimism

BY Katherine Boccaccio

North Plainfield, N.J. — A survey released Monday by Levin Management Corp., which polled retailers within its 12.5 million-sq.-ft. shopping center portfolio in New Jersey, Pennsylvania and New York, found a general feeling of post-holiday optimism.

Levin conducts both a pre-holiday survey to track retailer expectations, and a post-holiday survey to track actual performance. In the post-holiday 2011 survey, nearly three-quarters of respondents – 73.1% – reported year-over-year seasonal sales at the same or better levels than in 2010. Approximately 80% of respondents in the pre-holiday survey expected the same or better sales than in 2010.

The 2011 post-holiday survey results suggest that improved sales may tie directly to an increase in consumer traffic at retail stores, according to Leven. A full 71.2% of survey respondents reported that their traffic was the same or better compared to 2010.

“We can conclude from our tenants’ 2011 holiday season sales and traffic that consumers are feeling more enthusiastic about the economy and are again beginning to spend money,” noted Matthew Harding, Levin’s president and COO. “While things clearly remain unsettled, this is very good news.”

Additionally, this stronger overall holiday season appears to have made a significant impact on annual sales volume, according to Harding. Before the holidays, only 28.4% of survey respondents indicated that they were having a better year than 2010. That number jumped to 32.7% in the post-holiday survey. Additionally, the percentage of pre-holiday respondents that reported they were having a worse year in 2011 vs. 2010 shrunk considerably in the post-holiday survey, dropping from 44.1% to 39.8%.

Approximately 30% of Levin’s 2011 post-holiday respondents reported adding seasonal staff, and 54.7% of those respondents indicated plans to retain their temporary hires. “This shows that a positive holiday season has fostered confidence that the economic climate is improving,” Harding said. “Jobs growth is a critical indicator.”

Likewise, a general feeling of optimism is paving the way for further progress. Some 65.1% of 2011 post-holiday respondents noted that they are feeling optimistic about the coming year. Only 5.8% were pessimistic. The balance is unsure or believes that 2012 will be similar to 2011.

Harding noted that the progress reflected in Levin’s 2011 holiday survey takes on even more significance when compared to its past surveys. “Since 2009 we have traced a positive year-over-year holiday sales trend,” he said. There has been steady improvement over the last three years with a significant improvement during the 2011 holiday season, he said.

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