‘Bounceback Tuesday’ further extends Cyber Week
More holiday shoppers grabbed Cyber Week deals this year than ever before — and retailers are eager to keep up the momentum.
Consumers set new records for online sales this year across Black Friday and Cyber Monday, marking a 15.7% year-over-year (YoY) increase in transactions compared to online holiday sales last year. However, there is another day contributing to this increase: Bounceback Tuesday — the day following Cyber Monday where advertisers are actively re-engaging shoppers to drive additional sales.
This observation was presented in research from marketing technology firm Criteo. The company analyzed 29.9 million online transactions across more than 350 retailers during the 2016 Black Friday, Cyber Monday and Bounceback Tuesday shopping holidays.
According to Criteo, retailers drove the bargain hype long past Black Friday and into Bounceback Tuesday — and shoppers were happy to take advantage of sales that spread further into the week. Bounceback Tuesday saw steady growth in 2016, with a 14.8% YoY increase in transactions, and a 10.1% YoY increase in shoppers.
This early-week shopping event definitely appealed to mobile shoppers as mobile conversions increased 5.8% YoY. However, tablet shopping saw the steepest decline on Bounceback Tuesday, decreasing 12.3% YoY, data showed.
Of course, retailers were not just “lucky” to drive these sales. To ensure this mid-week success, omnichannel retailers need to leverage mobile commerce opportunities.
“Not only are record numbers of users now transacting directly on smartphones, but these users are also leveraging the smart phone to research transactions that ultimately materialize later on other devices,” said Jaysen Gillespie, head of data science and analytics at Criteo. “Marketers and marketing vendors who can correctly connect users across devices, via their own cross-device identity or the use of a third-party open-system identity graph, will boost marketing efficiency and gain valuable insights on the path-to-purchase.”
Matchesfashion.com redefines ‘fast fashion’
Luxury retailers are not advocates of fast fashion, but Matchesfashion.com’s new service gives the term a new meaning.
A pure-play brand synonymous with an edit of over 400 established and emerging designers, Matches.fashion wants to get its luxury fashion into its shoppers hands faster. By levering CitySprint’s On the Dot service, Matchesfashion.com is making this a reality by delivering merchandise to shoppers in London within 90-minutes, according to WWD.com.
The service, which launches Dec. 5, will make deliveries between 8 a.m. and 10 p.m.
To read more, click here.
Online and in store, Ulta Beauty soars in Q3
Ulta Beauty shows no signs of losing its momentum as the chain reported a strong quarter and raised its full-year outlook for the third time this year.
Ulta’s performance was impressive, both in brick-and-mortar and online where its sales jumped nearly 60%. (For commentary, click here.)
Ulta’s net income surged 23.2% to $87.6 million in the third quarter, up from $71.1 million in year ago period, amid strong sales.
On a per share basis, earnings came in at $1.40, for growth of 26.1% from $1.11 reported in the year-ago quarter. The robust bottom-line growth was mainly driven by solid top-line performance and lower share count.
Net sales for the third quarter increased 24.2% to a better-than-expected $1.131 billion, amid rapid growth in its loyalty program and robust online growth.
Online sales were up 59.1% over the year-ago period, rising to $73.6 million.
Same-store sales rose 16.7% — on top of a 12.8% increase in the year-ago quarter — primarily driven by 11.1% growth in transactions and 5.6% growth in average ticket.
“Ulta Beauty’s top line accelerated in the third quarter, driving record sales and earnings performance,” said Mary Dillon, CEO.
Buoyed by its strong third quarter performance, Ulta raised its fiscal 2016 outlook yet again. It now forecasts that total sales will grow in the low twenties percentage range as compared to previous guidance of a high teens percentage.
Commentary: Same-store sales are now expected to grow in a range of 13% to 15%, up from the previous growth projection of 11% to 13%. Ulta is expected to deliver earnings per share growth in the high twenties percentage range, up from its earlier guidance of mid-twenties percentage growth.
During the third quarter, the company opened 42 new locations, giving it a total of 949 stores.