REAL ESTATE

Bovet watchmaker to open midtown Manhattan flagship

BY Katherine Boccaccio

New York — Swiss watchmaker Bovet 1822 will open a New York City flagship, just its fourth boutique in the world.

The 50 Central Park South store in the heart of midtown Manhattan is in the base of the Ritz-Carlton Hotel. The classic yet modern space incorporates walnut furniture lined with suede.

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REAL ESTATE

Hodgdon Group completes Ashley Furniture HomeStore in Sacramento

BY Staff Writer

Colton, Calif. — The Hodgdon Group has completed the conversion of the former Sam’s Club building in Sacramento, Calif., for the opening of an Ashley Furniture HomeStore.

Hodgdon Group’s HMC Construction handled all entitlements and served as the design-build contractor for the major renovation of the former 134,000-sq.-ft. Sam’s Club building, which includes the new 74,000-sq.-ft. Ashley Furniture HomeStore and a 60,000-sq.-ft. Burlington Coat Factory, which opened on Oct. 11. HMC Construction also handled tenant improvement for both Ashley Furniture and Burlington. Ashley Furniture is located in North Natomas at 3671 N. Freeway Boulevard in the City of Sacramento.

Phil Caires and Michael Goldsworthy of ATI Architects served as the architect.

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MARKETING/SOCIAL MEDIA

NRF: Half of holiday shoppers plan to finish shopping online

BY Katherine Boccaccio

Washington, D.C. — According to NRF’s latest holiday survey conducted by Prosper Insights & Analytics, nearly half (49.9%) of holiday shoppers indicate they plan to do the remainder of their holiday shopping online, the highest percent in the survey’s 11-year history. As of Dec. 9, before the most recent weekend, 32 million holiday shoppers had not even started shopping.

“It comes as no surprise that Americans are eager to shop online in the coming weeks as busy schedules and a shift in the calendar have made the convenience offered by retailers’ mobile apps and websites even more attractive this year,” said NRF president and CEO Matthew Shay. “Recognizing the importance of providing stellar customer experiences for their shoppers, retailers will use every opportunity to promote their products through all their channels at very competitive prices, including exclusive shipping offers and in-store events.”

Driven by low prices and value, 45.4% will wrap up their shopping at their favorite department store and 37.4% will head to discount stores. Others will shop at electronics stores (24.1%), clothing and accessory stores (23.6%), grocery stores (15%) and outlet stores (13.7%).

When it comes to what types of gifts people have already bought, apparel and toys rank high on the list. Half (49.6%) say they have already bought apparel this year, and nearly four in 10 (38.7%) have bought toys. Additionally, holiday shoppers have filled their baskets with electronics (26.6%), home décor or home-related items (18.4%), jewelry (17.5%) and personal care or beauty items (19.6%). Slightly more than one-third (34.4%) have bought gift cards, the most requested gift item of the season.

Many who aren’t finished shopping plan to wrap up by Wednesday (29.2%), 14.2% on Friday, and another 12.3% on Saturday while 10.1% will wait until Christmas Eve.

According to the survey, 9.2% of those celebrating Christmas will shop online that day, up from 4.9% when NRF first asked in 2009. Additionally, 28% will browse the web, 53.4% will cook a holiday meal and 10.5% will go to the movies.

Tablet and smartphone owners will put their devices to work in the coming days. Specifically, 46.6% of tablet owners will research products and compare prices to aid in their purchase decisions, and 36.3% of smartphone owners will do the same. Almost two-in-five (19.4%) smartphone owners will actually purchase items via the device, and one-third of tablet owners (33.1%) will make gift purchases using the device in the coming days.

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