Brands become fashionable with consumers
New York – The importance of brand has increased tenfold for consumers in the past 17 years, currently standing at 30%. When the first wave of the Brand Keys Fashion Index was conducted in 1996, only 3% of U.S. apparel buyers felt fashion brands and their associated logos were of increasing importance to consumers.
Taking the top spots this year’s Brand Keys Fashion Index is one’s Favorite Sports Team, Armani, Nike, Ralph Lauren/Polo, and Burberry. Ralph Lauren/Polo moved from last year’s number one spot among women fashion buyers to number six this year, but only one spot down on the men’s list to number four.
“Brand Keys 2013 Fashion Brand Index findings demonstrate the continuing shared space between luxury and more casual, leisure apparel brands,” said Robert Passikoff, president of Brand Keys, Inc. “Fashion brands like Armani, Burberry, and YSL all moved up from an already respectable showing in the top 15, along with leisure brands like Nike (No. 3), J. Crew (No. 6) and Levis (No. 10). Uniqlo, which made the list for the first time in 2012, is in fourteenth place among male fashion buyers this year.
Krispy Kreme readies first Moscow store
Winston-Salem, N.C. – In collaboration with Russian restaurateur and franchise partner Arkady Novikov, owner and operator of LLC Doughnuts Cafe, the first Krispy Kreme doughnut shop in Moscow is scheduled to open on Sept. 12.
With the opening of the new Moscow location, Krispy Kreme will have a presence in 22 countries around the world. The approximately 3,229-sq.-ft. store is located on Nikolskaya Street, just behind Moscow’s Gum Shopping Arcade and Red Square.
"We look forward to working with Mr. Novikov and the LLC Doughnuts Cafe team as they continue to expand in Moscow," said Jeff Welch, Krispy Kreme president-international. "With their vast knowledge of the appetites and attitudes of Muscovites, and proven track record of success, it is our hope that our beloved brand will become an integral part of Moscow’s culture for many years to come."
Krispy Kreme entered a development agreement for Moscow with LLC Doughnuts Café in April 2012. Under the agreement, LLC Doughnuts Cafe has agreed to build 40 Krispy Kreme shops in the city of Moscow.
Tiffany & Co. appoints design director
NEW YORK — Tiffany & Co. has appointed Francesca Amfitheatrof as the company’s design director. Amfitheatrof will oversee design of all Tiffany product categories.
“Tiffany has a brilliant legacy of legendary style and design. When we combine this legacy with Francesca’s passion for jewelry and craftsmanship we have an exciting opportunity to interpret Tiffany in a new way for the modern, global consumer,” said Michael J. Kowalski, chairman and CEO.
Amfitheatrof’s background is as a jewelry designer and silversmith. Her designs have been sold internationally, including at the Museum of Modern Art in New York and Colette in Paris. She has also developed jewelry for fashion brands, including Chanel, Fendi and Marni. In addition, she has acted as an art consultant, curator and adviser for major collections and private individuals. Most recently, she served as the founding partner of RS&A, a London-based agency representing contemporary artists. She is a graduate of Royal College of Art, Central Saint Martins and Chelsea Art School.
Tiffany & Co. operates jewelry stores and manufactures products through its subsidiary corporations. Its principal subsidiary is Tiffany and Company. The company operates Tiffany & Co. retail stores and boutiques in the Americas, Asia-Pacific, Japan, Europe and the United Arab Emirates and engages in direct selling through Internet, catalog and business gift operations.