Brazilian chain Marisa will deploy Oracle Retail release 14 modules
Sao Paulo, Brazil – Brazilian fashion retailer Marisa has selected a range of integrated Oracle Retail Merchandise Planning and Optimization solutions including Assortment Planning, Merchandise Financial Planning, Item Planning, Demand Forecasting, Size Profile Optimization, Clearance Optimization Engine and Allocation to assist the company in targeting assortments based on market opportunities and customer preferences. With more than 410 stores spread across all regions of Brazil, the fashion retailer will use Oracle Retail release 14 solutions to help collaborate effectively and efficiently across planning, merchandising and supply chain groups and to help improve margins.
Oracle Retail Merchandise Planning and Optimization solutions will allow Marisa to obtain retail-specific, science-based decision support and use that information to tailor assortments to key market segments. Marisa will also implement Oracle Database, Oracle WebCenter Portal and Oracle WebLogic Suite.
“Oracle Retail has unsurpassed expertise in the retail market,” said Andre Brandalise, divisional manager, Marisa. “We were impressed by Oracle’s proven track record of helping leading global retailers improve overall processes to drive profitable growth. Proven retail solutions are vital to our roadmap and vision to build and refine Marisa’s operations going forward.”
Report: Amazon workers in Delaware reject union
Seattle – Technicians working at an Amazon.com fulfillment center in Middletown, Del., have reportedly rejected a bid to unionize from the International Association of Machinists and Aerospace Workers (IAM). According to Reuters, a group of 27 maintenance and repair technicians voted against joining the IAM, 21-6.
A majority of the 1,500 workers at the center were not affected by the vote. Regulations prohibit another unionization vote for at least one year. An Amazon.com spokesperson told Reuters employees had made it clear they do not want union representation, while an IAM spokesperson said Amazon, which actively opposes unionization among its employees, applied behind-the-scenes pressure on employees.
Dunkin’ Brands partners with Liverpool FC
Canton, Mass. – Dunkin’ Brands Group, Inc., the parent company of Dunkin’ Donuts and Baskin-Robbins, has entered a multi-year marketing partnership with Liverpool Football Club (FC) to support global expansion of the Dunkin’ Donuts and Baskin-Robbins brands. Under the agreement, Dunkin’ Donuts will become the official coffee, tea and bakery partner for Liverpool FC, and Baskin-Robbins will become the official ice cream partner.
The partnership will help both Dunkin’ Brands and Liverpool FC further engage with their fans around the globe through joint promotions, digital and print advertising, and appearances during pre-season tours. Key elements of the Dunkin’ Brands and Liverpool FC marketing partnership include:
• Access to match day LED field board signage at Liverpool FC home games for Dunkin’ Donuts and Baskin-Robbins.
• Joint participation in pre-season tours to boost guest and supporter engagement.
• Access for Dunkin’ Donuts and Baskin-Robbins in Liverpool FC global digital media, as well as print ads in monthly magazine and programs, and spots on Liverpool TV.
• Liverpool FC tickets and autographed items for joint promotions and sweepstakes.
"With 18 English league titles and five European Cups, Liverpool FC is one of the world’s most renowned football clubs, so we’re very excited to partner with them as we continue to grow our two winning brands, Dunkin’ Donuts and Baskin-Robbins, around the world," said John Costello, president, global marketing and innovation for Dunkin’ Brands. "We look forward to working with Liverpool FC on a number of exciting marketing initiatives and engaging with football fans worldwide in the coming years through this partnership."
Dunkin’ Brands’ marketing partnership with Liverpool FC continues the company’s ongoing relationship with Fenway Sports Group, owner of Liverpool FC and the Boston Red Sox. The company also has a long-standing marketing partnership for Dunkin’ Donuts with the Boston Red Sox.