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Brentwood Associates acquires Marshall Retail Group

BY Staff Writer

Los Angeles — Brentwood Associates, a consumer-focused private equity investment firm, has acquired Marshall Retail Group, a leading specialty retailer for high-foot-traffic marketplaces with locations in major casino-hotels and airports across the United States. The company is led by CEO Michael C. Wilkins, who will continue to lead the business going forward.

Marshall provides turnkey retail solutions to premier casino resort and airport operators by creating and managing a highly scalable platform of stores, offering a broad range of 17 unique retail concepts. It operates 155 retail locations across 10 states and Washington D.C.

“Marshall Retail Group has a portfolio of proven, highly differentiated concepts,” said Rahul Aggarwal, managing director at Brentwood. “Furthermore, the company has demonstrated the ability to successfully innovate and create new retail concepts to meet its customers’ needs.”

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Columbia Sportswear scores with the Dallas Cowboys

BY CSA STAFF

Columbia Sportswear is teaming up with the Dallas Cowboys in an apparel licensing partnership that will feature co-branded sportswear, outerwear and accessories for men, women and youth, with product available to the public starting in late spring 2015.

“This first-of-its-kind partnership between the premier NFL franchise and a global leader in outdoor apparel is a real win for consumers,” said Joe Boyle, VP of apparel merchandising at Columbia. “The Dallas Cowboys are a world class organization with one of the strongest fan bases of any NFL team. This collaboration will allow those fans to wear their favorite outdoor apparel brand while supporting their favorite team.”

The line includes Performance Fishing Gear (PFG) styles, which are extremely popular globally, but especially in Texas, according to the company.

“We are excited to be joining forces with Columbia, the most innovative name in outdoor apparel," said Jerry Jones Jr., EVP and chief sales and marketing officer, the Dallas Cowboys. “Whether tailgating before games or just enjoying the fall weather, I know our fans will appreciate Columbia’s proven track record of high-quality, state-of-the-art, clothing and outdoor equipment.”

The Columbia-Dallas agreement extends through early 2018. The Dallas Cowboys will sell co-branded product through wholesale channels including official NFL retail stores. The initial launch of select styles will be available in the spring of 2015, expanding to a more robust assortment of sportswear, outerwear and accessories by fall 2015. Additionally, products will be available through Columbia’s U.S. retail and outlet stores and online at www.columbia.com.

This marks the first time Columbia has partnered with an NFL team to offer co-branded product to consumers. The Dallas Cowboys is the only NFL team with exclusive rights to distribute its own merchandise.

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Guidance deploys responsive Magento website for Gearys Beverly Hills

BY Marianne Wilson

Marina Del Rey, Calif. — Guidance, an e-commerce design and development agency, announced the launch of a responsive website for Gearys Beverly Hills, which specializes in fine china, crystal, silver, gifts, jewelry, and watches.

Guidance provided e-commerce, mobile & responsive design, UX consulting, web development, integration, and hosting & managed services for the new site built on the Magento Enterprise 1.13 platform.

Guidance replatformed Gearys e-commerce website to offer newly engaged couples the ability to easily create their bridal registries online, to enable quick conversion between bridal registry and individual shoppers, and to make the site easier to self-manage and update.
“As our trusted partner, Guidance helped us create an enhanced e-commerce platform ready to meet our future omnichannel requirements,“ said Mary C. Donahue, director of Web operations for GearysBeverly Hills.

Guidance delivered a custom solution on Magento Enterprise 1.13 that will accommodate ever-growing product catalogues, and increasing traffic and transaction volumes, effortlessly

The new responsive site offers multiple shopping paths to convert browsers into buyers. Shoppers can review product by category, brand, and “moment” — the event for which a customer is shopping.

A catalog-style category page with compelling product photography was developed to encourage click through for more information. With the deployed quick-view hover state, users are able to eliminate one step and immediately add the item to their cart.

The site was also custom developed to highlight and distinguish shopping cart items between registry and non-registry products; accept gift cards as payment, in addition to traditional payment methods; and to select in-store pick-up.

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