OPERATIONS

Britain’s Crew Clothing selects Lyris to power digital marketing campaigns

BY Marianne Wilson

Emeryville, Calif. — Lyris announced that Crew Clothing, Britain’s leading retailer for casual outdoor clothing, has selected Lyris to power data-driven engagement across every customer interaction. Using Lyris ONE, Crew Clothing expects to improve synergies across channels, enhance targeting using Lyris integrated marketing analytics and experience immediate revenue improvements by increasing email open rates by 10% and email conversions by at least 25%, the provider said.

“Our challenge was creating a single source for driving all customer-specific communications regardless of channel,” said Iain MacDonald, multichannel marketing director at Crew Clothing. “Lyris ONE aligned perfectly with our aspirations to tailor our marketing communications to better deliver value to our customers, irrespective of channel. In addition, the combination of the team’s expertise and the system’s usability means we can finally reach the full revenue potential of our digital marketing program.”

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A.Smith says:
Mar-21-2013 06:52 am

It has paved way to an
It has paved way to an opportunity to have an open communication with their customers. With this, the company can fully understand the needs and wants of their customers. - JustFab

A.Smith says:
Mar-21-2013 06:52 am

It has paved way to an opportunity to have an open communication with their customers. With this, the company can fully understand the needs and wants of their customers. - JustFab

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STORE SPACES

Deadline Extension: 2012 Retail Store of the Year Design Competition

BY CSA STAFF

New York – Due to the holiday rush and related closings, Chain Store Age has extended the deadline for its 31st annual Retail Store of the Year Design Competition until Tuesday, January 8, 2013. Eligible projects are those completed between November 2011 and December 2012.

More than 20 categories are featured, ranging from supermarkets and discount/mass merchants to specialty stores and pop-up stores. Entries may be submitted by retailers, designers, architects or suppliers. Give your new store and renovation projects the recognition they deserve by entering the competition.

Click here for more information and to download the entry form.

Any questions, please email Chain Store Age editor Marianne Wilson at [email protected].

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May-04-2013 04:01 am

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May-04-2013 04:01 am

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Apr-13-2013 10:18 am

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Apr-13-2013 10:17 am

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News

CVS positions itself as a one-stop shop this holiday

BY CSA STAFF

WOONSOCKET, R.I. — CVS/pharmacy is reminding holiday shoppers that it is a one-stop shop for holiday décor and an ideal gift destination for tech gadgets, beauty products and toys.

"During the holiday season, customers come into CVS/pharmacy to shop for holiday staples like gift wrap and batteries, but end up leaving with presents for their loved ones and decorations for the home they didn’t know we carry," stated Judy Sansone, SVP merchandising for CVS/pharmacy. "Savvy shoppers have been pleasantly surprised to find everything they need all in one place while saving money, which makes the shopping season less stressful."

In addition to the opportunities to save and earn rewards each week at CVS/pharmacy this holiday season, members of the CVS/pharmacy ExtraCare rewards program who have signed up for the Double Quarterly ExtraBucks program can earn 4% — instead of 2% — from now through Dec. 15 on most gift purchases. All Double Quarterly ExtraBucks Rewards will be paid out starting on Jan. 1, 2013, and shoppers can use them like "free CVS money" that can be spent on most things in the store.

Additionally, CVS/pharmacy has taken the deals to social channels and is encouraging consumers to visit the CVS/pharmacy Facebook and Twitter pages for information about special sales throughout the season.

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