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Britain’s Crew Clothing selects Lyris to power digital marketing campaigns

BY Marianne Wilson

Emeryville, Calif. — Lyris announced that Crew Clothing, Britain’s leading retailer for casual outdoor clothing, has selected Lyris to power data-driven engagement across every customer interaction. Using Lyris ONE, Crew Clothing expects to improve synergies across channels, enhance targeting using Lyris integrated marketing analytics and experience immediate revenue improvements by increasing email open rates by 10% and email conversions by at least 25%, the provider said.

“Our challenge was creating a single source for driving all customer-specific communications regardless of channel,” said Iain MacDonald, multichannel marketing director at Crew Clothing. “Lyris ONE aligned perfectly with our aspirations to tailor our marketing communications to better deliver value to our customers, irrespective of channel. In addition, the combination of the team’s expertise and the system’s usability means we can finally reach the full revenue potential of our digital marketing program.”

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A.Smith says:
Mar-21-2013 06:52 am

It has paved way to an opportunity to have an open communication with their customers. With this, the company can fully understand the needs and wants of their customers. - JustFab

A.Smith says:
Mar-21-2013 06:52 am

It has paved way to an opportunity to have an open communication with their customers. With this, the company can fully understand the needs and wants of their customers. - JustFab

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Survey finds increased IT hiring projections

BY Marianne Wilson

Menlo park, Calif. — Technology executives expect information technology hiring to increase in first quarter 2013, according to the just-released Robert Half Technology IT Hiring Index and Skills Report.

In the latest quarterly survey, 17% of chief information officers (CIOs) said they plan to expand their IT departments, and 8% expect cutbacks, for a net 9% projected increase in hiring activity. This is up six points from the previous quarter’s projections. Seventy-five percent of CIOs plan to maintain their current staffing levels.

The report is based on telephone interviews with more than 1,400 CIOs from companies across the United States with 100 or more employees. The survey is conducted by an independent research firm and developed by Robert Half Technology, a leading provider of IT professionals on a project and full-time basis.

Other key findings include:

  • Sixty-three percent of CIOs said it’s somewhat or very challenging to find skilled professionals today, up nine points from the previous quarter.
  • Eighty-seven percent of CIOs are somewhat or very confident in their companies’ growth prospects in the next three months.
  • Nearly half (49%) of technology executives expressed confidence that their firms will be investing in IT projects in the first quarter.

“CIOs report higher demand for IT professionals in the first quarter, especially for those with skills in hot areas such as applications development and IT security,” said John Reed, senior executive director of Robert Half Technology. “In the new year, we often see increased hiring as firms’ budgets for 2013 have been approved and they are able to hire additional personnel.”

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Reports: Shakeup at Delhaize America; Food Lion CEO out

BY Marianne Wilson

New York — Cathy Green Burns, president of Food Lion, has left the company and is being succeeded by Beth Newlands Campbell as part of a major organizational shakeup at Delhaize America, according to published reports. Delhaize America is a division of Brussels-based Delhaize Group. Campbell previously served as president of Hannaford Supermarkets.

The shakeup comes on the heels of the Oct. 15 appointment of Roland Smith as president and CEO of Delhaize America and EVP of Delhaize Group. Smith, former president and CEO of The Wendy’s Co., replaced Ronald Hodge, who had been with the company for 33 years.

Brad Wise, senior VP human resources for Delhaize America, will become the new president of Hannaford/Sweetbay. Mike Vail, president of Sweetbay Supermarkets, will assume the role of chief supply chain officer for Delhaize America.

In other moves:

  • Mark Doiron, Delhaize America chief supply chain officer, has left the company;
  • Greg Amoroso, SVP business service center and sustainability for Delhaize America, becomes CFO for Delhaize America;
  • David Criscione will assume the role of chief strategy and development officer of Delhaize America. Most recently, he was SVP strategy, marketing and business development at Hannaford;
  • Meg Ham will continue in her role as president of Bottom Dollar Food;
  • Deborah Dixson will serve as chief information officer of Delhaize America; and
  • Linn Evans will continue as chief legal officer of Delhaize America.

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P.Lopez says:
Apr-10-2013 07:35 pm

Delhaize America is a division of Brussels-based Delhaize Group. Campbell previously served as president of Hannaford Supermarkets. Chatrandom

P.Lopez says:
Apr-10-2013 07:35 pm

Delhaize America is a division of Brussels-based Delhaize Group. Campbell previously served as president of Hannaford Supermarkets. Chatrandom

P.Jones says:
Mar-26-2013 05:55 am

So much important news that are happening today. I find this topic very important. - Michael Courouleau

P.Jones says:
Mar-26-2013 05:55 am

So much important news that are happening today. I find this topic very important. - Michael Courouleau

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