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Brooks Brothers brings in-store experience online

BY Dan Berthiaume

New York – Brooks Brothers is connecting data to the customer experience in order to replicate the highly personalized shopping environment of its stores on its e-commerce site.

“We are connectors,” Cindy L. Lincks, director of analytics for Brooks Brothers, told the audience during a session at last week’s Internet Retailer conference in Chicago. “Our job is to connect data to the customer experience with a software package.”

In the case of Brooks Brothers, this package includes the Adobe Target, Analytics and Scene 7 solutions. As Lincks pointed out, internal silos have held Brooks Brothers back from duplicating its in-store experience, where customers can build an individualized dress shirt from numerous factors such as body type, material, color and pattern, rather than technology.

“It’s not just what appeals to the masses,” said Lincks. “It’s meeting individual customer needs as they move through the site.”

Aided by Adobe technology, Lincks said Brooks Brothers uses CRM data to define customer groups and map out customer touchpoints. The company then automates cross-departmental reporting and frequently adds web metrics to better support its business intelligence software.

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New online health store opens

BY Staff Writer

Salmon Arm, British Columbia – Affiliate health-and-wellness retailer Salkam Online Solutions LLC is opening a new online store at YouNeedIt.biz. The site offers products including health and wellness books, exercise machines, weights, footwear, in-home training items and vitamins and supplements. YouNeedIt.com recommends products from partner retailers and does not maintain its own inventory.

"We’re excited to share our collection of high quality products with health-minded individuals of all ages; our new online store will permit us to expand our reach and provide people across the country with great products,” said Floyd Smith, co-owner and founder of Salkam Online Solutions.

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Kroger ratifies labor agreement with UFCW Local 700

BY CSA STAFF

INDIANAPOLIS — Kroger central division employees working at Kroger stores in the Indianapolis area have ratified a new four-year labor agreement with UFCW Local 700.

"We are pleased to reach an agreement that is good for our associates and provides wage increases, affordable health care and a stable pension fund to support their retirement," said Jeff Burt, president of Kroger’s central division. "This agreement comes after thoughtful, respectful and productive work by both the company and union bargaining committees. I want to thank our associates for supporting this agreement and for the excellent service they provide to our customers every day."

The contract covers more than 5,800 associates working in 61 stores in the Indianapolis area and other communities, including Bloomington, Columbus, Kokomo, Richmond and New Castle.

"Thanks to the efforts of the bargaining committee, we reached an agreement that protects affordable health care benefits and livable wages for members of UFCW Local 700," said Joe Chorpenning, president, UFCW Local 700. "Our contract maintains one of the best health care and wage packages in the industry."

Kroger has 343,000 employees who serve customers in 2,424 supermarkets and multi-department stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry’s, King Soopers, QFC, Ralphs and Smith’s. The company also operates 786 convenience stores, 328 fine jewelry stores, 1,169 supermarket fuel centers and 37 food processing plants in the U.S.

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