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Brooks Brothers selects Fluid Inc. product customization platform

BY Katherine Boccaccio

San Francisco — Digital shopping solution-provider Fluid Inc. said Tuesday that it has been selected by Brooks Brothers to leverage Fluid Configure, its product customization platform, to offer its online shoppers custom-tailored shirts and suits.

Brooks Brothers will leverage the technology to create a personalized and engaging shopping experience that will enable customers to tailor product to their exact fit and style preferences.

“We are creating a more elevated and efficient environment on our website for our customizable product,” said Marko Bon, global director of user experience at Brooks Brothers.

The goal, said Bon, is to raise the bar in personalization, and develop the best possible experience for online shoppers. For example, Fluid will create more efficient methods for monogramming shirts and more engaging and intuitive ways of presenting shirt swatches to customers.

“The challenge will be striking a balance between our expansive library of fabric swatches while not overwhelming the interface,” added Bon.

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MarineMax narrows loss in Q1

BY Staff Writer

Clearwater, Fla. — Boat retailer MarineMax reported Tuesday that it narrowed its loss in the fiscal first quarter to $4.2 million, from $4.7 million in the year-ago period. The company’s net loss was reduced by $1.4 million related to favorable resolution with a manufacturer whose brands the company no longer carries.

Revenue dipped to $91.8 million for the quarter, from $92.2 million. Same-store sales edged up 2%.

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Bon-Ton CEO takes on chairman role

BY CSA STAFF

YORK, Pa. — The Bon-Ton Stores announced Tuesday that its board of directors has elected president and CEO Bud Bergren to the additional role of chairman of the board. The board has also acceptedTim Grumbacher’s resignation as executive chairman of the board. Grumbacher remains a director of the company and was named strategic initiatives officer. Additionally, Brendan Hoffman, recently appointed as president and CEO of the company effective Feb. 7, was elected a director of the company. The actions of the board were taken on Jan. 26 with an effective date of Feb. 7. The transition of Bergren to chairman of the board is in accordance with the board of directors’ succession plan. 

Bergren was president and CEO of Bon-Ton since August 2004. He joined the company in November 2003 in conjunction with the company’s acquisition of The Elder-Beerman Stores Corp., where he served as president and CEO from February 2002 through August 2004. He was appointed vice chairman of Bon-Ton in November 2003.

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