Brooks Brothers taps Demandware to power digital commerce initiatives
Burlington, Mass. — Demandware, a leading provider of enterprise cloud commerce solutions, announced that Brooks Brothers launched a new e-commerce site on the Demandware Commerce platform.
Brooks Brothers is leveraging Demandware as the digital foundation to extend the service, quality and timeless style the iconic retailer has been delivering for nearly 200 years to digital channels. A critical component of Brooks Brothers’ omni-channel strategy, the new site will be tightly integrated into new merchandising and store systems. The company also plans to use Demandware for international expansion.
Brooks Brothers selected Demandware because it enables the company to execute its digital commerce strategies with speed and agility. In addition, Demandware’s cloud model provides operational efficiencies and better economics for Brooks Brothers’ complex environment that includes many different and evolving product categories, a proliferation of customer data and intelligence, and an ever-increasing amount of content to help consumers research and purchase products. With Demandware, Brooks Brothers is able to effectively manage multiple sites across geographies and channels.
Over the past two centuries, many things have changed, but Brooks Brothers’ commitment to innovation and a superior brand experience has not wavered,” said Ken Seiff, EVP, direct and omni-channel at Brooks Brothers. “We want to serve our customers in the most exceptional ways regardless of which channel they choose to engage with us. This means knowing their preferences and providing a personalized shopping experience at all times.”
Refund delays, weather dampen comps at TJX, Ross
FRAMINGHAM, Mass. and PLEASANTON, Calif. — The TJX Companies and Ross Stores reported comparable-store results that were less than impressive from what the two discount retailers usually deliver.
TJX reported that sales for the four-week period ended March 2, were $1.8 billion, up 7% over the $1.6 billion achieved during the four-week period ended Feb. 25, 2012. Consolidated comparable-store sales for the month were up 1%.
Carol Meyrowitz, CEO of The TJX Companies, Inc., stated, “Business trends picked up at the very end of the month, leading to our February comp store sales coming in higher than expected at a 1% increase. Winter storms in many U.S. and Canadian regions kept customers at home, but we were pleased to see our momentum continue in warmer weather markets. Further, our home businesses, which are less weather sensitive, were strong across the board. We are also happy with the continued strength of our European businesses. As we move through the spring selling season, we are in an excellent position to continue shipping great brands and fresh fashions to our stores at extreme values.”
Ross Stores reported that sales increased 3% to $726 million for the four weeks ended March 2, up from $707 million for the four weeks ended March 3, 2012. Comparable-store sales for the four weeks ended March 2 declined 1% versus the same period last year. This compared with a strong 9% gain for the four weeks ended February 25, 2012.
Michael Balmuth, vice chairman and CEO, commented, "We believe the slight decline in February same store sales was mainly due to the delay in income tax refunds. With sales improving as the month progressed, we continue to forecast same store sales in March and April to be down 1% to 2% and up 5% to 6%, respectively. This monthly guidance reflects the shift in the Easter holiday and is on top of last year’s robust same store sales gains of 10% in March and 7% in April."
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Health advocates get Birds Eye view into ending childhood obesity
PARSIPPANY, N.J. — Birds Eye, a brand of Pinnacle Foods, was invited to share its successful strategy for getting youth to eat their vegetables at the Partnership for a Healthier America’s (PHA) 2013 Building a Healthier Future Summit this week, at a time when childhood obesity experts are looking for new approaches and new options to tackle this complex issue.
Sally Genster Robling, president of the Birds Eye frozen division at Pinnacle Foods, will profile the company’s successful partnership with Nickelodeon during a session at the national health Summit. The company will be featured as an example of the industry’s successful marketing – noting Birds Eye’s three-year, $6 million investment to inspire kids to eat more vegetables – an important strategy to help children reach and maintain a healthy weight.
"We took a different approach by empowering kids to be part of the solution," said Robling. "We went straight to the source and asked kids to help inspire other kids to eat more vegetables, and encouraged them to get creative in the kitchen to help us develop new vegetable products that other kids would enjoy. And the good news is, we’ve been able to really begin to make a difference in a hard-to-tackle issue."
The company will announce that their efforts will continue, most notably with the introduction of four new kid-inspired and family-approved products that will make their way to grocery stores in the next few months, including one that will display the PHA logo on package. The new kid-inspired Birds Eye products include four different varieties under the new banner, Birds Eye Family-Approved Steamfresh Chef’s Favorites. Birds Eye Executive Chef Michael Christiansen took cues from kids to develop the new vegetable blends. In fact, the company received more than 16,000 recipes that kids created as part of its partnership with Nickelodeon for the "iCarly iCook with Birds Eye" campaign, which has helped inspire new recipes and new ideas to help kids love their veggies. Chef Christiansen will also participate in the Summit, providing ideas for cooking with kids based on his own experiences as a father, and offering tastings of the new Birds Eye products to the Summit attendees.
Last year Birds Eye committed to a three-year partnership with the PHA and, as part of its 2012 Progress Report released today, the organization acknowledged that the campaign drove brand sales and overall growth in fresh vegetables in frozen form during the promotional period — helping to reverse a negative trend in that category. Based on syndicated data during the kid-focused promotional campaign, the Birds Eye brand helped contribute to more than a third of the growth in frozen vegetables in the United States. Specific to the Birds Eye brand, the campaign contributed to 20% incremental unit volume growth versus the year ago period.
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