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Brooks Brothers taps eCommera to interpret its operational data

BY Staff Writer

London — Brooks Brothers will adopt eCommera’s decision intelligence tool, DynamicAction. Designed to turn big retail data into prioritized actions, the solution integrates siloed data into a commerce-specific cloud solution which will allow the retailer to identify optimization opportunities to improve its overall online commerce performance.

The solution will enable the brand to ascertain the economic value of specific projects to justify future IT investment, as well as drill down into micro activity such as evaluating return on marketing spend.

“Online merchandising optimization requires hundreds if not thousands of decisions every day,” said Ken Seiff, EVP, direct and omni-channel at Brooks Brothers, which operates over 300 stores globally as well as an ecommerce site. “And often even the simple act of identifying all of these opportunities is extremely challenging. eCommera’s DynamicAction product is thoughtfully designed to highlight these decisions and make them actionable."

John Squire, President at eCommera, said: “To succeed in an ever more competitive environment, retailers and brands need to understand the wealth of operational data at their disposal and turn it into actionable insight, and rapidly take the most effective decisions. We are delighted to be enabling such a well-known brand as Brooks Brothers to achieve its aggressive growth plans with the help of our DynamicAction product.”

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Bradley out at Handy Hardware

BY CSA STAFF

Lynn Bradley, senior director, retail development, is out at Handy Hardware Wholesale, a cost-cutting move according to the Houston-based co-op.

Handy Hardware Wholesale, which filed for bankruptcy protection in January, eliminated the position of “senior director, retail development,” as part of a cost-reduction plan, according to Morrie Aaron, president of MCA Financial Group. MCA is Handy’s financial advisory firm that specializes in restructuring.

It was Bradley who signed an initial letter to members announcing the co-op’s bankruptcy filing. In the letter, he asked for patience and support from members. He also wrote: “There are no plans to liquidate or shut down, and we don’t even see that as option.”

Aaron added the co-op still intends to wrap up its bankruptcy situation by late June, with the end result being either the co-op remains an independent firm or emerges from bankruptcy through an acquisition.

Until August 2010, Bradley had been chief financial officer and senior VP sales for Handy, but he resigned from those posts after the co-op became aware of a past SEC action involving Bradley. A settlement ended with Bradley neither admitting nor denying charges, and included an agreement for him not to serve as an officer or director of a publicly traded company.

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Kroger oversees massive charitable initiative in Louisville

BY CSA STAFF

CINCINNATI — Kroger on Thursday announced plans to bring together more than 4,800 associates at the Kentucky Exposition Center on April 16 to assemble an estimated 17,000 emergency food and personal care boxes for the metro community of Louisville, Ky.

According to calculation tables established by the U.S. Department of Agriculture, the boxes will represent approximately 136,000 meals. Kroger also will be packing an estimated 8,500 family boxes containing shampoo, toothpaste, soap, laundry detergent, deodorant and other supplies. The collective retail value of these boxes will be more than $212,000.

The effort will represent the largest, one-day volunteer effort by a single company to support the Dare to Care Food Bank, Kroger’s local Feeding America partner.

The event will take place during the Louisville community’s second annual ‘Give A Day’ volunteer week of public service, April 13 to 21. In a recent press conference, Louisville mayor Greg Fischer cited Kroger’s planned efforts as playing a prominent role in helping break the community’s own 2012 "world record" of 90,000 volunteers and acts of compassion. The Kroger event alone will contribute an estimated 7,500 volunteer hours toward Fischer’s goal for 2013.

"Last year … Kroger delivered the largest contribution of food and funds in our company history — the equivalent of nearly 200 million meals — to Feeding America and its local food banks," stated Lynn Marmer, Kroger’s group VP corporate affairs.

With a distribution network that includes more than 300 local food pantries, shelters and assistance organizations, Dare to Care Food Bank will be distributing the emergency food and personal care boxes to needy families throughout their 13-county metropolitan Louisville service area.

"This incredible donation comes at a time when the demand for food assistance has never been higher," said Brian Riendeau, Dare to Care Food Bank’s executive director.

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