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Brookstone launches tablet-optimized website

BY Staff Writer

Merrimack, N.H. — Brookstone announced the launch of a new tablet-optimized website.

"In response to the growing trend of tablet shopping, Brookstone saw the importance of developing a premier tailored shopping experience for our customers to more easily navigate the site, find all the holiday gifts on their list and easily checkout," said Stephen Bebis, president and CEO of Brookstone. "We researched shopping behaviors, and incorporated the most successful retail mobile applications to enhance the experience."

The tablet site incorporates all of the existing features and functionality of its current desktop site, including rich media assets, multiple payment types, and a newly launched search. In addition, the site takes advantage of several newer, tablet-friendly features:

Streamlined page designs: Brookstone has completely redesigned the homepage, product pages, search and browse pages, showcasing site content in a manner optimized for tablet viewing.

Touch-friendly features: Shoppers will experience improved site wide navigation, image swiping, larger features, pinch and tap navigation.

Rich media content: Product pages integrate content important to shoppers, including multiple photos and videos, as they research products and make purchasing decisions.

Upgraded checkout experience: Checkout forms have been completely redesigned for touch, making the purchase experience much simpler for customers while still incorporating all of the security and privacy features provided on Brookstone.com.

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Tiffany & Co. launches site on Tumblr

BY Staff Writer

New York — Tiffany & Co. has launched a new site on Tumblr. The site, From Out of the Blue, captures in imagery and commentary the 175-year heritage of Tiffany & Co., as well as the glamour and luxury that exemplifies the brand.

The new Tumblr site, Tiffanyandco.tumblr.com, joins the company’s other digital initiatives. Among them are Facebook and Twitter, Instagram, an engagement ring and other apps, as well as Whatmakeslovetrue.com, its popular site dedicated to love and romance.

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P.Lopez says:
Apr-10-2013 01:37 pm

The site, From Out of the Blue, captures in imagery and commentary the 175-year heritage of Tiffany & Co., as well as the glamour and luxury that exemplifies the brand. Chatrandom.com

P.Lopez says:
Apr-10-2013 01:37 pm

The site, From Out of the Blue, captures in imagery and commentary the 175-year heritage of Tiffany & Co., as well as the glamour and luxury that exemplifies the brand. Chatrandom.com

steveustone says:
Mar-11-2013 06:28 pm

Tumbler Is A Big Name In Social Media Which Provide Best Social Activities Due To Its Popularity Among The Online Users.This Launching May Provide Help In Promotion Of Tiffany & Co Which Is The Basic Need Of A Business. Ecommerce Shopping Cart

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Study: Grocery retailers missing out by not keeping up with social media

BY Staff Writer

San Antonio — The grocery industry, for the most part, lags in using online shopper insights for shopper and competitive advantage, according to a study developed in partnership with BeaconUnited, a national grocery broker, and ArchPoint Consulting, and powered by business intelligence firm Black Pearl Intelligence. Grocery-related social media conversations are now estimated at 10 million annually, yet many grocers are still slow to respond, the study found.

“Consumers can benefit as more grocers, brokers and manufacturers proactively engage customers online,” said Jesse Edelman, chief marketing officer, BeaconUnited. “The key is giving the industry resources to access, understand and proactively respond to the rich social media insights.”

The study, Grocery Study: Social Media as a Competitive Advantage, identifies digital data opportunities to drive sales for retailers or manufacturers and reveal real-time emerging trends on a national, regional and local level — or geo-focusing. The study reveals how vocal customers are in sharing what they love, hate and have gotten at a bargain at grocery stores.

The study identified a few grocery chains that are already social media conversation influencers. Using the social media Klout score, a measurement of influence on a zero to 100-point scale based on ability to drive action in social networks, the category leader was Whole Foods Market, with a Klout score of 86. Kroger has a score of 49. Publix has a Klout score of 53. Leading regional grocery chains, like Meijer and H-E-B and many others, have Klout scores of 0.

In the study, one customer’s bad review of kitty litter received 89 hits. With 89 other individuals engaged in a conversation about kitty litter, potential for negative product reviews increased significantly. Such intelligence provides manufacturers with priceless insights into how to improve the product and alerts the grocer to respond.

“Responding proactively to customer social media comments is not an option anymore for the grocery industry. It’s an imperative,” Edelman said.

The study identifies opportunities for the grocery category to use digital data with customized dashboards and to model and geo-focus on emerging trends at either the national, regional and local level.

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J.Lawrence says:
Apr-19-2013 10:50 am

Facebook is one of the main social network sites on the internet. Facebookstatus123.com provides general and every events status for every ones. This site is very old and famous in all over the world. Go this link and get amazing and cute facebook status. http://www.facebookstatus123.com/

J.Jeffbuskelly says:
Feb-08-2013 12:27 pm

In this modern age we all becomes so advance and want to meet every thing online but it hurts to miss any thing when you need,to explain the real meanings of missing,quotes are the best way. http://www.quotesable.com/missing-quotes

A.Harings says:
Dec-10-2012 10:49 pm

Another great social media example is a grocery store out of Wisconsin called Festival Foods. They make use of a company blog which gives customers recipe and gift ideas. Facebook allows them to network with their customers, and Twitter provides updates for their followers. Obviously this is what these social media platforms are for, but it is rare for a grocery retailer to be so interactive online. This is especially nice to build relationships and customer loyalty. Definitely something we expect to see more of in the future. Alyssa Harings Date Check Pro Interactive Marketing Manager Intern www.datecheckpro.com

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